Performance based PPC agency
We geek out on PPC advertising so you don't have to
No more sky-high click prices and traffic that doesn't show up on the bottom line. We help ambitious businesses grow through data-driven PPC advertising where it makes sense - whether it's on Google, Meta, Bing or a completely different platform.
Versano is a PPC agency based in the heart of Copenhagen. We are PPC specialists and have geeked out PPC advertising down to the last detail so you don't have to.
We make our living from satisfied customers.
A digital growth partner for ambitious organizatons
Check out our Prices or contact us.
PPC B2B lead generation that can be felt on the bottom line
At Versano, we take an uncompromising approach to PPC advertising so you get leads - not just clicks. We help B2B companies turn search intent into real pipeline through data-driven PPC across Google Ads, Bing Ads and Amazon Ads.
- Focus on leads that actually convert
- Fair prices and no bullsh*t
- No long bindings
PPC advertising that gets results
We only measure what you feel on the bottom line
With us, there's only one thing that counts: qualified leads and more sales from your PPC campaigns. We focus on what creates real business value - no fluffy metrics.
200
+
Goldschmidt Ejendomme grew its con.rate by 34% and rented out +200 apartments.
-48
%
Norva24, the largest sludge extraction company in the Nordics, reduced their CPA by 48%.
28
%
Byggefakta Denmark grew the number of leads by 28% via push and pull initiatives.
185
%
Robell lifted their ROAS by 175% and realised +6X revenue on Google Ads.
70
%
Snevagten, Denmark's largest snow removal company, optimised their con.rate. with the 70%
98
%
NBS Nordic grew the number of leads by 98% in 2024 vs. 2023.
Cases
See how we've helped ambitious companies grow
“We're a seasonal business and we received a budget proposal for what the whole year could look like, which has been really cool for us because it shows that Versano has an excellent business sense and understand what it is we're doing.”
“We're a seasonal business and we received a budget proposal for what the whole year could look like, which has been really cool for us because it shows that Versano has an excellent business sense and understand what it is we're doing.”
Rasmus Aagård Snevagten
“Over the years, it has been a pleasure to work with Versano, as they are extremely passionate and among the most skilled digital marketing strategists we have in Denmark. I can highly recommend Versano and their expertise.“
“Over the years, it has been a pleasure to work with Versano, as they are extremely passionate and among the most skilled digital marketing strategists we have in Denmark. I can highly recommend Versano and their expertise.“
Mette Linneboe Pedersen Byggefakta Group AB
“It works well with Versano, partly because they have a dashboard where you can see how much time they spend. So there may be some months where only two hours are spent, and then you only pay for two hours.”
“It works well with Versano, partly because they have a dashboard where you can see how much time they spend. So there may be some months where only two hours are spent, and then you only pay for two hours.”
Cecilie Lemmeke Madsen Goldschmidt Ejendomme A/S
“ With Versano, we have successfully grown. Before, we had around 50 conversions on average per month on Google Ads. Now, we have around 300 conversions on average per month. So we have been tripling and doubling our conversions every year.“
“With Versano, we have successfully grown. Before, we had around 50 conversions on average per month on Google Ads. Now, we have around 300 conversions on average per month. So we have been tripling and doubling our conversions every year.“
Karolis Bingelis ROBELL
“Versano can help in every way, and that's great. And we've also seen an increase in conversions, which is fantastic. We've also noticed that the phones are ringing a lot more in the departments and that our overall visibility has increased.“
“Versano can help in every way, and that's great. And we've also seen an increase in conversions, which is fantastic. We've also noticed that the phones are ringing a lot more in the departments and that our overall visibility has increased.“
Peter Løwe Norva24
Cases
See our cases with some of Denmark's leading companies within their industry
“We're a seasonal business and we received a budget proposal for what the whole year could look like, which has been really cool for us because it shows that Versano has an excellent business sense and understand what it is we're doing.”
“We're a seasonal business and we received a budget proposal for what the whole year could look like, which has been really cool for us because it shows that Versano has an excellent business sense and understand what it is we're doing.”
Rasmus Aagård Snevagten
“Over the years, it has been a pleasure to work with Versano, as they are extremely passionate and among the most skilled digital marketing strategists we have in Denmark. I can highly recommend Versano and their expertise.“
“Over the years, it has been a pleasure to work with Versano, as they are extremely passionate and among the most skilled digital marketing strategists we have in Denmark. I can highly recommend Versano and their expertise.“
Mette Linneboe Pedersen Byggefakta Group AB
“It works well with Versano, partly because they have a dashboard where you can see how much time they spend. So there may be some months where only two hours are spent, and then you only pay for two hours.”
“It works well with Versano, partly because they have a dashboard where you can see how much time they spend. So there may be some months where only two hours are spent, and then you only pay for two hours.”
Cecilie Lemmeke Madsen Goldschmidt Ejendomme A/S
“ With Versano, we have successfully grown. Before, we had around 50 conversions on average per month on Google Ads. Now, we have around 300 conversions on average per month. So we have been tripling and doubling our conversions every year.“
“ With Versano, we have successfully grown. Before, we had around 50 conversions on average per month on Google Ads. Now, we have around 300 conversions on average per month. So we have been tripling and doubling our conversions every year.“
Karolis Bingelis ROBELL
“Versano can help in every way, and that's great. And we've also seen an increase in conversions, which is fantastic. We've also noticed that the phones are ringing a lot more in the departments and that our overall visibility has increased.“
“Versano can help in every way, and that's great. And we've also seen an increase in conversions, which is fantastic. We've also noticed that the phones are ringing a lot more in the departments and that our overall visibility has increased.“
Peter Løwe Norva24
Your PPC specialist
With us, the specialist is also your contact person. No middlemen.
My name is Thomas. I'm the founder of Versano and have worked with PPC for over 10 years. I'm the one who will drive your PPC advertising and ensure qualified leads for your business - even when the target audience is narrow, complex and demanding.
360° PPC advertising
How we work strategically with PPC Ads to help you grow
Google Ads
Capture demand the moment customers search. With Google Search Ads, we work strategically with search advertising, structure and bidding strategies so that your PPC advertising generates qualified leads - not just clicks.
Microsoft / Bing Ads
Capitalise on overlooked potential with high quality and lower competition. With Microsoft Bing Ads, we work purposefully with Bing PPC and campaign structure to help you achieve strong performance and reach valuable B2B audiences.
Amazon Ads
Become visible where purchase intent is highest. With Amazon Ads and Amazon PPC, we optimise your product ads and visibility to increase sales and maximise the impact of your marketplace PPC campaigns.
Paid Social Ads
Create demand across the platforms your customers use. We work strategically with Paid Social on Meta, LinkedIn, TikTok, Snapchat and Pinterest so that your PPC ads reach the right audiences and generate qualified leads.
Remarketing & Retargeting
Reactivate visitors and significantly increase your conversion rate. With intelligent remarketing and retargeting, we work across channels to maintain interest and guide the user back through the customer journey towards conversion.
PPC optimisation & scaling
Maximise your ROI with continuous optimisation and intelligent scaling. As a PPC agency, we work in a structured way with data, testing and PPC clickstream data to improve performance, reduce waste and scale your PPC ads effectively.
360° PPC advertising
How we work strategically with PPC Ads to help you grow
Our approach
At Versano, we take a holistic and data-driven approach to PPC, linking strategy, data and execution across the entire customer journey - so your campaigns not only drive traffic, but qualified leads and measurable growth.
Strategic clarification and goal setting
We start with a strategic clarification of your goals, KPIs and business potential so that your PPC efforts are based on what creates real value.
This includes:
- Clarifying business goals and success criteria
- Setting KPIs (leads, ROAS, CPA)
- Identifying target groups and the customer journey
- Prioritising channels and focus areas
This phase ensures that your PPC advertising is targeted and creates a clear foundation for the rest of your efforts.
Analysing data and current setup
We analyse your current performance and setup to identify strengths, weaknesses and hidden potentials.
This includes:
- Review of existing PPC campaigns
- Analysing performance data and clickstream data
- Evaluation of target groups and search behaviour
- Competitor analysis and market insights
The analysis gives us a data-driven decision-making basis and identifies both quick wins and long-term opportunities.
Structure and tracking
Structure and tracking
We build a solid technical foundation that ensures accurate measurement and efficient PPC management.
This includes:
- Structuring campaigns and ad groups
- Setting up tracking and conversion measurement
- Implementing tags and data flows
- Alignment between ads and landing pages
A strong setup ensures valid data and makes it possible to optimise and scale efficiently.
Campaign development and execution
We develop and launch targeted PPC campaigns that create visibility and drive qualified traffic.
This includes:
- Developing adverts and messaging
- Setup across Google, Bing & Paid Social
- Segmentation of target groups
- Launch and continuous adjustment
Here we turn strategy into action and ensure your campaigns perform from the start.
Continuous optimisation and scaling
We work continuously with PPC optimisation to improve performance and maximise your ROI.
This includes:
- Analysing campaign data and performance
- A/B testing of ads and landing pages
- Adjusting bid strategies and budgets
- Identifying new growth opportunities
Optimisation ensures that your PPC campaigns are continuously improved and scaled effectively.
Transparent reporting and close sparring
We ensure full transparency and ongoing dialogue so you always have insight into results and development.
This includes:
- Continuous reporting on KPIs
- Insights into performance and development
- Strategic sparring and recommendations
- Aligning efforts with business goals
This close collaboration ensures that your PPC efforts create lasting value and are aligned with your business.
There are many reasons to choose us as your PPC partner. Here are 3 of them.
01.
PPC advertising without compromise
We create real bottom-line value with PPC advertising that is built to convert - not just to attract clicks. As a PPC agency, we work data-driven with everything from Google Ads to Bing Ads and Amazon Ads, where strategy, structure and ongoing PPC optimisation ensure maximum impact from your campaigns.
02.
What you see is what you get
At Versano, experienced PPC specialists handle your campaigns from start to finish. You get direct dialogue with the expert behind your setup - whether it's Google Ads, Microsoft Bing Ads or other platforms. We work transparently and purposefully with PPC management, so you always know what creates value.
03.
100% measurable results
We drive your growth through proven performance. With a focus on PPC marketing and advanced data, including clickstream data, we continuously optimise your PPC campaigns. You get full insight into the results and flexibility in the collaboration - always with a focus on measurable improvements and better ROI.
Critical and data-based
We execute based on your performance, not platform recommendations
We don't blindly follow recommendations from Google, Bing or Amazon - we validate them with data. Everything in your PPC campaigns is tested, measured and optimised. As a PPC agency, we only prioritise what is proven to create growth and better ROI for your business.
Are we a Google Partner?
The answer is no
We're not a Google Partner - and that's on purpose. This means we advise based on your performance, not Google's agenda. No performance awards. Only real performance.
Book a
non-binding dialogue
Let's find out if we're a good match.
Book a no-obligation meeting in 15 minutes.
At the meeting we will:
- Present our approach
- Learn more about your needs
- Turn solution suggestions around
Frequently asked questions
Here you can find frequently asked questions and answers about PPC. Didn't find the answer you were looking for? Contact us here.
What is PPC advertising?
PPC (Pay-Per-Click) advertising is a form of digital advertising where you pay for each click on your adverts. It's an effective way to quickly gain visibility on Google and social media, for example.
At Versano, we work strategically with PPC advertising to ensure that every click contributes to real business value.
What does PPC advertising cost?
The price of PPC advertising depends on your industry, competition and target audience. PPC is characterised by the fact that you pay per click (Pay-per-click) - you only pay if your ads are clicked.
Want us to boost your PPC advertising? Calculate your price here.
Which platforms are relevant for PPC advertising?
The most used platforms in PPC advertising are:
- Google Ads
- Amazon Ads
- LinkedIn Ads
- Meta Ads (Facebook & Instagram)
- Microsoft Bing Ads
- TikTok Ads
At Versano, we advise on the right channel strategy based on your target audience and business - often as part of an omnichannel approach.
How fast does PPC advertising work?
One of the benefits of PPC advertising is that you can see results quickly - often within days or weeks. However, the full impact is achieved through continuous optimisation. At Versano, we continuously work with data and performance to improve results over time.
How do you measure success in PPC advertising?
Success in PPC advertising is measured through KPIs such as:
- Conversions (leads or sales)
- CPA (cost per customer/lead)
- ROAS (return on advertising budget)
- CTR (click-through rate)
At Versano, transparency is key and we work with clear objectives and continuous reporting.
What is the difference between SEO and PPC advertising?
SEO creates organic visibility over time, while PPC advertising provides immediate exposure through paid ads. At Versano, we often combine SEO and PPC in a unified strategy to maximise impact throughout the customer journey.
Can PPC advertising be used for B2B lead generation?
Yes, PPC advertising is one of the most effective channels for B2B lead generation. Google Ads and LinkedIn Ads in particular allow for precise targeting. At Versano, we have extensive experience in creating qualified leads for B2B companies through PPC.
Book a 15 min. non-binding meeting 
Give us a call