Paid Social agency in Copenhagen
Paid advertising on social media that converts
No more paid social campaigns that eat up your budget without creating real value on the bottom line. We ensure that your advertising setup across social media is effectively coordinated so that your campaigns drive measurable leads, growth and impact all the way through your marketing funnel.
Versano is a full-service performance agency in the heart of Copenhagen. With over 10 years of experience in Paid Social Media, we know how to build a scalable lead engine that creates measurable results – regardless of industry, platform or complexity of the customer journey.
See our growth cases (5/5 on Trustpilot)
Paid social advertising as a lead magnet: Strategic B2B lead generation on social media
Social media isn't just for visibility – it's a powerful tool for generating qualified B2B leads when the strategy is rooted in data and business objectives.
- Strategic B2B lead generation, that creates growth and real value
- Omnichannel strategy – from first exposure to conversion
- Fair prices and no bullsh** or commitments
Paid inbound that converts
We measure real conversions, not just clicks and views
– Leads and sales. These are the KPIs we optimise for when managing paid social for our clients. We don't measure success by impressions and clicks, but by business growth. At Versano, we're only satisfied when your social media ads translate into qualified leads, conversions and a growing bottom line.
200
Goldschmidt Ejendomme grew its con.rate by 34% and rented out +200 apartments.
-48
Norva24, the largest sludge extraction company in the Nordics, reduced their CPA by 48%.
28
Byggefakta Denmark grew the number of leads by 28% via push and pull initiatives.
185
Robell increased their ROAS by 175% and achieved a +6X return on investment. Google Ads.
70
Snevagten, Denmark's largest snow removal company, optimised their con.rate. with the 70%
98
NBS Nordic grew the number of leads by 98% in 2024 vs. 2023.
Cases
We've helped leading companies achieve digital growth
“We're a seasonal business and we received a budget proposal for what the whole year could look like, which has been really cool for us because it shows that Versano has an excellent business sense and understand what it is we're doing.”
“We're a seasonal business and we received a budget proposal for what the whole year could look like, which has been really cool for us because it shows that Versano has an excellent business sense and understand what it is we're doing.”
Rasmus Aagård Snevagten
“Over the years, it has been a pleasure to work with Versano, as they are extremely passionate and among the most skilled digital marketing strategists we have in Denmark. I can highly recommend Versano and their expertise.“
“Over the years, it has been a pleasure to work with Versano, as they are extremely passionate and among the most skilled digital marketing strategists we have in Denmark. I can highly recommend Versano and their expertise.“
Mette Linneboe Pedersen Byggefakta Group AB
“It works well with Versano, partly because they have a dashboard where you can see how much time they spend. So there may be some months where only two hours are spent, and then you only pay for two hours.”
“It works well with Versano, partly because they have a dashboard where you can see how much time they spend. So there may be some months where only two hours are spent, and then you only pay for two hours.”
Cecilie Lemmeke Madsen Goldschmidt Ejendomme A/S
“ With Versano, we have successfully grown. Before, we had around 50 conversions on average per month on Google Ads. Now, we have around 300 conversions on average per month. So we have been tripling and doubling our conversions every year.“
“With Versano, we have successfully grown. Before, we had around 50 conversions on average per month on Google Ads. Now, we have around 300 conversions on average per month. So we have been tripling and doubling our conversions every year.“
Karolis Bingelis ROBELL
“Versano can help in every way, and that's great. And we've also seen an increase in conversions, which is fantastic. We've also noticed that the phones are ringing a lot more in the departments and that our overall visibility has increased.“
“Versano can help in every way, and that's great. And we've also seen an increase in conversions, which is fantastic. We've also noticed that the phones are ringing a lot more in the departments and that our overall visibility has increased.“
Peter Løwe Norva24
Cases
See our cases with some of Denmark's leading companies within their industry
“We're a seasonal business and we received a budget proposal for what the whole year could look like, which has been really cool for us because it shows that Versano has an excellent business sense and understand what it is we're doing.”
“We're a seasonal business and we received a budget proposal for what the whole year could look like, which has been really cool for us because it shows that Versano has an excellent business sense and understand what it is we're doing.”
Rasmus Aagård Snevagten
“Over the years, it has been a pleasure to work with Versano, as they are extremely passionate and among the most skilled digital marketing strategists we have in Denmark. I can highly recommend Versano and their expertise.“
“Over the years, it has been a pleasure to work with Versano, as they are extremely passionate and among the most skilled digital marketing strategists we have in Denmark. I can highly recommend Versano and their expertise.“
Mette Linneboe Pedersen Byggefakta Group AB
“It works well with Versano, partly because they have a dashboard where you can see how much time they spend. So there may be some months where only two hours are spent, and then you only pay for two hours.”
“It works well with Versano, partly because they have a dashboard where you can see how much time they spend. So there may be some months where only two hours are spent, and then you only pay for two hours.”
Cecilie Lemmeke Madsen Goldschmidt Ejendomme A/S
“ With Versano, we have successfully grown. Before, we had around 50 conversions on average per month on Google Ads. Now, we have around 300 conversions on average per month. So we have been tripling and doubling our conversions every year.“
“ With Versano, we have successfully grown. Before, we had around 50 conversions on average per month on Google Ads. Now, we have around 300 conversions on average per month. So we have been tripling and doubling our conversions every year.“
Karolis Bingelis ROBELL
“Versano can help in every way, and that's great. And we've also seen an increase in conversions, which is fantastic. We've also noticed that the phones are ringing a lot more in the departments and that our overall visibility has increased.“
“Versano can help in every way, and that's great. And we've also seen an increase in conversions, which is fantastic. We've also noticed that the phones are ringing a lot more in the departments and that our overall visibility has increased.“
Peter Løwe Norva24
Experienced Paid Social specialists
With us, you have one contact person and a whole team behind you for all your marketing needs.
Meet Signe. Signe has over five years of experience with paid ads, with a particular focus on lead generation campaigns for medium-sized and large B2B companies. She will lead your campaigns and ensure that your ads are not only seen, but also generate warm leads that convert into real business.
Omnichannel advertising
Paid Social offers many opportunities for paid advertising
Meta advertising
Many companies use Instagram advertising and Facebook advertising without a clear strategy – and end up with irrelevant clicks and low returns. At Versano, we work purposefully with Meta advertising as an effective lead generator.
LinkedIn advertising
LinkedIn advertising is the most effective channel for B2B marketing when used strategically. Many burn through their budget on broad campaigns with no effect. Instead, we focus on reaching decision-makers with tailored messages, segmented by industry, title and company.
TikTok advertising
TikTok has become one of the most engaging platforms – even for professional audiences. But without a sharp approach, it quickly becomes entertainment without conversion. At Versano, we help you leverage TikTok's strengths: storytelling, reach and format creativity.
Snapchat advertising
Snapchat has a high impact, especially in target groups where pace and mobile behaviour are important. Many underestimate the platform's potential for lead generation and engagement. We utilise Snapchat's native ad formats to deliver short, effective messages that capture attention and convert quickly.
Pinterest advertising
Pinterest is where purchasing intent and inspiration meet. Users plan, search for solutions and save ideas – and that's exactly where your business needs to be visible. At Versano, we create ads that match users' needs and visual preferences.
Omnichannel advertising
Paid Social offers many opportunities for paid advertising
360° Paid Social advertising
How we work strategically with Paid Social to help you grow.
360° Paid Social advertising
How we work strategically with Paid Social to help you grow
Lead form advertising
Many B2B companies lose potential leads because conversion requires too many clicks. With lead form advertising, we make it easy for users to respond directly in the platform – e.g. via LinkedIn Lead Gen Forms or Meta Instant Forms. At Versano, we set up forms that are targeted at decision-makers and optimised for conversion. We ensure that your campaigns generate warm leads with minimal friction – and maximum relevance.
Retargeting advertising
Most visitors do not convert on their first visit – but many never return. With retargeting advertising, we ensure that you do not lose warm leads in the crowd. At Versano, we segment audiences based on behaviour, funnel stage and interactions, and design ads that re-engage users with relevant messages. The result is higher conversion rates and better utilisation of your traffic budget.
LinkedIn Message Ads
Cold outreach rarely converts – but personal contact works. With LinkedIn Message Ads, we help you engage directly with selected profiles through sponsored messages. We design personalised scripts and target messages to specific job titles and companies, ensuring high relevance and response rates. This builds trust and increases the number of qualified leads.
Video advertising
Static ads are often overlooked – especially when the message is complex. Video ads allow you to explain, engage and convert all at once. At Versano, we develop video ads for social media that are tailored to the funnel stage and target audience. We use video to elevate your narrative, highlight value and drive action – whether the goal is brand awareness or meeting bookings.
ABM advertising
Mass advertising often wastes budget on irrelevant leads. With Account-Based Marketing (ABM) advertising, we target your campaigns at specific companies and decision-makers. We use data and platform tools to build tailored audience lists and combine this with customised messages and content. The result is higher relevance, better ROI and campaigns that speak directly to your ideal customers.
Carousel ads
A single ad space can rarely accommodate your entire offering. Carousel ads allow you to highlight multiple products, services or benefits at once – and get the user to interact. At Versano, we design carousel ads with strong visual flow and strategic storytelling. This results in higher engagement and better click-through rates – especially in mid-funnel campaigns where you want to educate and convince.
Our approach
At Versano, we see Paid Social as a strategic and targeted growth engine – not as a plug-and-play solution. Our approach is data-driven, transparent and always tailored to your business, your target groups and your customer journey. Here you can see how we structure our work with Paid Social so that your campaigns generate demonstrable results and work in tandem with the rest of your marketing activities.
1. Strategic start-up with business understanding
We start by understanding your business – not just your marketing. We dive into your goals, your target audience and your current setup so we can build a strategy that creates real value. It's about connecting Paid Social to your business goals – and ensuring we aim for what really matters: leads, sales and growth.
This includes:
- Introductory workshop with your team
- Review of sales cycle and decision-maker profiles
- Mapping existing advertisements, platforms, and channels
- Establishing KPIs and success criteria
The strategic start-up ensures that we get the right starting point – and don't just shoot in the dark.
2. Analysis of current performance and potential
Before we build something new, we need to know what works – and what doesn't. We conduct a thorough analysis of your existing ads and campaign setup so we can identify opportunities for improvement and map out the commercial potential.
We analyse:
- Campaign data and performance history (CTR, CPL, ROAS)
- Target group segmentation and reach
- Advertising creatives and messages
- Tracking, pixel setup, and conversion tracking
The analysis provides us with a data-driven basis for decision-making and highlights where we can get the most value for your budget.
3. Development of funnel-based Paid Social strategy
Based on insights from the start-up and analysis, we develop an omnichannel strategy that covers the entire customer journey – from awareness to conversion. We ensure that messages, formats and platforms work together in a unified lead engine.
The strategy includes:
- Funnel segmentation and message structure (ToFu, MoFu, BoFu)
- Choice of platforms and ad formats
- Budget allocation and performance targets
- Content roadmap and campaign calendar
From here, we have a concrete plan that balances creativity, relevance and performance.
4. Production of advertisements and content for each phase
Effective advertising starts with strong content. We produce advertisements and creatives that address the challenges of the target audience and match their stage in the decision-making process – whether it's video, carousels, lead forms or sponsored messages.
We supply:
- Tailor-made advertisements for each funnel phase
- Text, graphics and video optimised for social media
- Messages that convert – not just grab attention
- A/B variants for testing and optimisation
All content is developed with performance in mind and linked directly to your KPIs.
5. Launch and ongoing optimisation
We roll out campaigns in close dialogue with you – and immediately begin monitoring performance. At Versano, we don't believe in “set and forget” – we work continuously on optimisation, adjustment and learning so that we can constantly improve results.
This includes:
- Daily monitoring of data and KPIs
- Budget optimisation, targeting and advertisements
- Implementation of tests (A/B, target groups, messages)
- Reporting with insights and recommendations
We don't just sit and watch – we constantly push the campaign towards greater impact.
6. Reporting, learning and further development
Once the campaigns are live, the work doesn't stop – this is when we learn the most. We evaluate performance, collect data and use the insights to improve the next campaign. Together with you, we review what works and how we can build on it.
We work with:
- Visual reports and dashboards
- Quarterly strategy meetings and status reviews
- Adjusting strategy and content based on data
- Scaling up successful campaigns
The goal is not just immediate results, but continuous growth and a long-term performance setup.
4 reasons to choose Versano as your Paid Social partner
01.
Focus on business goals – not just clicks and reach
At Versano, we don't measure success by impressions, but in real growth. We optimise your campaigns toward specific KPIs such as leads, meeting bookings and revenue – and we don't stop until your ads deliver meaningful results for your business.
02.
Strategies built for the entire customer journey
Many agencies focus solely on views and clicks. We work with the entire funnel structure – from initial exposure to conversion. This ensures that your ads not only generate awareness, but also lead to qualified leads and long-term customer value, helping your business grow.
03.
Data-driven optimisation and transparency at every stage
We never make decisions based on gut feelings. Everything we do – from budget allocation to ad variations – is based on data, testing and documented performance. You get full visibility and ongoing recommendations, so you always know what you're getting for your advertising money.
04.
Close cooperation and tailor-made execution
We are not a standard agency with one-size-fits-all solutions. We familiarise ourselves with your business, work closely with your team and tailor our Paid Social strategy to complement your other marketing activities. With us, you are never just another customer.
Ready for an introductory chat?
Ready for an introductory chat?
Book a no-obligation 15-minute conversation - and let's find out if we're a good match. No slides. Just concrete sparring.
At the meeting we will
- Present our approach
- Learn more about your needs
- Turn solution suggestions around
Frequently asked questions
Here you can find frequently asked questions and answers about Paid Social Media and Versano. Didn't find the answer you were looking for? Contact us here.
What is Paid Social?
Paid Social refers to paid advertising on social media platforms such as LinkedIn, Facebook, Instagram, TikTok, Pinterest, and Snapchat. The purpose is to target ads to specific audiences based on interests, job titles, or behaviour. At Versano, we strategically utilise Paid Social as an integral part of your marketing funnel to generate measurable B2B leads and business growth.
Why choose Versano as your paid social agency?
Versano is a specialised Paid Social agency with a clear focus on performance. We don't go for meaningless clicks and views, but for concrete results such as qualified leads, sales and revenue. Our approach is transparent, data-driven and holistic, and we work closely with you throughout the entire process. At Versano, you get a Paid Social specialist who understands your business and target audience – and translates that into measurable value.
What is the difference between organic and paid social?
Organic social means that you post content without paying, while Paid Social is about paid advertising, where you target specific audiences with ads. Organic content strengthens brand awareness and engagement, but rarely reaches a wide enough audience on its own. Paid Social significantly increases your reach and ensures that your message hits exactly the decision-makers you want to reach.
Is Paid Social effective for B2B companies?
Yes, Paid Social is particularly effective for B2B lead generation. Platforms such as LinkedIn and Meta are ideal for targeting specific industries, decision-makers and purchase stages. At Versano, we work strategically with B2B Paid Social by combining targeted advertising with precise segmentation and relevant messages that help your leads move from awareness to purchase.
Which platforms does Versano use for paid social advertising?
At Versano, we work extensively with paid social advertising on all relevant social platforms:
- LinkedIn (primarily for B2B)
- Meta (Facebook and Instagram)
- TikTok (branding and engagement)
- Pinterest (visual inspiration with high purchase intent)
- Snapchat (mobile advertising with rapid impact)
We select the platforms based on your goals, target groups and customer journey.
How does a Paid Social specialist work at Versano?
A Paid Social specialist at Versano works closely with you to build a performance-driven advertising strategy. The specialist handles everything from segmentation, campaign structure, ad production and testing, to ongoing optimisation and reporting. Your specialist ensures that your campaigns are constantly developed and adapted based on data – with a focus on maximising your return on investment.
How do you measure the impact of Paid Social advertising?
We measure impact based on specific business goals such as leads, meeting bookings, revenue and conversion rates. We use data-driven dashboards that provide full transparency into your campaigns' performance. You receive regular reports where you can clearly track ROI and results across platforms and campaigns.
How much does Paid Social advertising cost?
The price of paid social advertising depends on your goals, platform choices, and level of ambition. At Versano, we tailor solutions to your budget and always advise you transparently on how to get the most value for your investment. You get a clear breakdown of the advertising budget (media spend) and our fee for strategy, execution, and optimisation.
How do we get started with Paid Social at Versano?
We start with a non-binding conversation where we get to know your business, target audience and goals. We then develop a tailor-made Paid Social strategy that matches your business goals. Our collaboration is close and dialogue-based, so you are always involved and informed about performance, learnings and next steps.
Book a 15 min. non-binding meeting 
Give us a call