Performance-based LinkedIn Ads agency in Copenhagen
Get help with LinkedIn advertising – and generate leads that convert
No more LinkedIn ads that only generate irrelevant impressions. We ensure that your LinkedIn advertising setup always performs well, so that your company's B2B lead generation is at the top. From the top to the bottom of your marketing funnel. Start getting leads that actually convert.
Versano is a full-service marketing agency located in the heart of Copenhagen. With 10+ years of experience in LinkedIn advertising and B2B lead generation, we know how to use LinkedIn effectively to build a rock-solid lead engine for any business, regardless of industry.
Check out our LinkedIn cases (5/5 on Trustpilot)
Targeted B2B lead generation: Get more leads that convert
LinkedIn is one of the most effective channels for engaging decision-makers and driving qualified leads directly to your business and sales team.
- Data-driven ad formats that actually convert
- Focus on value creation in the top, middle and bottom funnel
- Fair prices and no bullsh**
- No salespeople
- No commitment
Measurable results
We don't measure clicks and views, but leads and conversions.
– Leads and sales. These are the KPIs we aim for our customers and partners when we work with LinkedIn advertising. We measure our success according to your company's growth – not views and clicks. We're only satisfied when your revenue increases.
200
Goldschmidt Ejendomme grew its con.rate by 34% and rented out +200 apartments.
-48
Norva24, the largest sludge extraction company in the Nordics, reduced their CPA by 48%.
28
Byggefakta Denmark grew the number of leads by 28% via push and pull initiatives.
185
Robell increased their ROAS by 175% and achieved a +6X return on investment. Google Ads.
70
Snevagten, Denmark's largest snow removal company, optimised their con.rate. with the 70%
98
NBS Nordic grew the number of leads by 98% in 2024 vs. 2023.
Cases
We've helped leading companies achieve digital growth
“We're a seasonal business and we received a budget proposal for what the whole year could look like, which has been really cool for us because it shows that Versano has an excellent business sense and understand what it is we're doing.”
“We're a seasonal business and we received a budget proposal for what the whole year could look like, which has been really cool for us because it shows that Versano has an excellent business sense and understand what it is we're doing.”
Rasmus Aagård Snevagten
“Over the years, it has been a pleasure to work with Versano, as they are extremely passionate and among the most skilled digital marketing strategists we have in Denmark. I can highly recommend Versano and their expertise.“
“Over the years, it has been a pleasure to work with Versano, as they are extremely passionate and among the most skilled digital marketing strategists we have in Denmark. I can highly recommend Versano and their expertise.“
Mette Linneboe Pedersen Byggefakta Group AB
“It works well with Versano, partly because they have a dashboard where you can see how much time they spend. So there may be some months where only two hours are spent, and then you only pay for two hours.”
“It works well with Versano, partly because they have a dashboard where you can see how much time they spend. So there may be some months where only two hours are spent, and then you only pay for two hours.”
Cecilie Lemmeke Madsen Goldschmidt Ejendomme A/S
“ With Versano, we have successfully grown. Before, we had around 50 conversions on average per month on Google Ads. Now, we have around 300 conversions on average per month. So we have been tripling and doubling our conversions every year.“
“With Versano, we have successfully grown. Before, we had around 50 conversions on average per month on Google Ads. Now, we have around 300 conversions on average per month. So we have been tripling and doubling our conversions every year.“
Karolis Bingelis ROBELL
“Versano can help in every way, and that's great. And we've also seen an increase in conversions, which is fantastic. We've also noticed that the phones are ringing a lot more in the departments and that our overall visibility has increased.“
“Versano can help in every way, and that's great. And we've also seen an increase in conversions, which is fantastic. We've also noticed that the phones are ringing a lot more in the departments and that our overall visibility has increased.“
Peter Løwe Norva24
Cases
See our cases with some of Denmark's leading companies within their industry
“We're a seasonal business and we received a budget proposal for what the whole year could look like, which has been really cool for us because it shows that Versano has an excellent business sense and understand what it is we're doing.”
“We're a seasonal business and we received a budget proposal for what the whole year could look like, which has been really cool for us because it shows that Versano has an excellent business sense and understand what it is we're doing.”
Rasmus Aagård Snevagten
“Over the years, it has been a pleasure to work with Versano, as they are extremely passionate and among the most skilled digital marketing strategists we have in Denmark. I can highly recommend Versano and their expertise.“
“Over the years, it has been a pleasure to work with Versano, as they are extremely passionate and among the most skilled digital marketing strategists we have in Denmark. I can highly recommend Versano and their expertise.“
Mette Linneboe Pedersen Byggefakta Group AB
“It works well with Versano, partly because they have a dashboard where you can see how much time they spend. So there may be some months where only two hours are spent, and then you only pay for two hours.”
“It works well with Versano, partly because they have a dashboard where you can see how much time they spend. So there may be some months where only two hours are spent, and then you only pay for two hours.”
Cecilie Lemmeke Madsen Goldschmidt Ejendomme A/S
“ With Versano, we have successfully grown. Before, we had around 50 conversions on average per month on Google Ads. Now, we have around 300 conversions on average per month. So we have been tripling and doubling our conversions every year.“
“ With Versano, we have successfully grown. Before, we had around 50 conversions on average per month on Google Ads. Now, we have around 300 conversions on average per month. So we have been tripling and doubling our conversions every year.“
Karolis Bingelis ROBELL
“Versano can help in every way, and that's great. And we've also seen an increase in conversions, which is fantastic. We've also noticed that the phones are ringing a lot more in the departments and that our overall visibility has increased.“
“Versano can help in every way, and that's great. And we've also seen an increase in conversions, which is fantastic. We've also noticed that the phones are ringing a lot more in the departments and that our overall visibility has increased.“
Peter Løwe Norva24
Experienced LinkedIn Ads Specialists
With us, you have one contact person, but a whole team behind you for all your marketing needs.
Meet Signe. Signe has over five years of experience with paid ads, including LinkedIn, with a particular focus on lead generation for medium-sized and large organisations. Signe is the lead on your paid ads campaigns. She understands how companies use paid advertising Strategically generate hot leads that convert – not just views and clicks.
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360° LinkedIn Ads
How we work strategically with LinkedIn advertising to help you grow
Text advertisements
Text ads are a cost-effective way to test messages and drive clicks to landing pages. We use them as a tactical tool for A/B testing and retargeting, where short and precise communication can convert curious visitors into leads.
Video advertisements
Video creates strong awareness and allows complex messages to be conveyed in a short amount of time. At Versano, we use video ads for both storytelling and product communication – and optimise them specifically for the funnel phase and target group they are intended to influence.
Display advertisements
Display ads on LinkedIn create broad visibility and work effectively for top-funnel activities. At Versano, we use them strategically to increase brand awareness among relevant decision-makers and warm up the market before more targeted messages are activated.
Carousel ads
Carousels make it possible to tell stories or show multiple messages in a single advertisement. We use them creatively to showcase customer cases, product benefits or guide the user through a decision-making journey – thereby increasing both engagement and click-through rates.
Lead Form Gen advertisement
With LinkedIn's integrated Lead Forms, we can reduce friction and convert directly within the platform. Versano uses this ad type for bottom-funnel activities, where we target decision-makers with relevant offers and get qualified leads directly into your CRM.
Sponsored content & InMails
Sponsored content builds engagement and trust through valuable content, while InMails enable you to send direct, personalised messages to key individuals. We use both to build relationships, drive traffic and move leads further down the funnel – on their terms.
360° LinkedIn Ads
How we work strategically with LinkedIn advertising to help you grow.
Our approach
Effective LinkedIn advertising is not about standard solutions, but about tailor-made strategies that reach the right decision-makers with the right message at the right time. At Versano, we work in a data-driven, transparent and performance-focused way to ensure that LinkedIn becomes a measurable lead generator for your business.
1. Strategic clarification and funnel mapping
We start by understanding your business, target groups and sales process. Here, we map out the customer journey and identify where we can best activate the target group through LinkedIn – at the top, middle and bottom of the funnel. This includes:
- Clearly defined objective
- Target group definition
- Funnel structure
Provides a strong strategic foundation, allowing us to work purposefully towards what drives the business – not just clicks and views.
2. Creative and converting ad development
We develop advertising concepts and content formats that reach decision-makers with sharp messages. We work with both brand-building and lead-generating content – tailored to each step of the customer journey. This includes:
- Advertisement design
- Copywriting
- Visuals/video
- Lead forms, etc.
Increases relevance and engagement among your target audience, making your message stand out and driving action in a complex B2B decision-making process.
3. Segmentation and targeting
Using LinkedIn's B2B tools and our own data insights, we segment the target audience precisely – e.g. based on industry, position, company size and behaviour. We also work with retargeting and lookalike audiences to maximise reach. This includes:
- Target group setup
- Audience strategy
Ensures that your adverts are only shown to relevant decision-makers – reducing waste and increasing ROI (return on investment).
4. Campaign setup and tracking
We set up the campaigns technically in LinkedIn Campaign Manager and ensure correct tracking via LinkedIn Pixel, UTM parameters and, if necessary, CRM integration. This ensures that we measure what matters: leads and conversions.
- Fully set up campaigns
- Correct data integration
Enable measurement of what really creates value – so we can optimise our efforts based on data, not gut feelings.
5. Continuous optimisation and A/B testing
We closely monitor and analyse campaign data. Based on performance, we continuously test and adjust messages, visuals and target groups to improve conversion rates and CPL (cost per lead). This includes:
- Performance reporting
- Recommendations with concrete next steps
- Adjustment and implementation
Ensures that campaigns are constantly improving and becoming more effective – and that the budget is spent where it has the greatest impact.
6. Reporting and strategy development
We work closely with you and continuously present insights into what works – and where there is potential. Reporting is transparent and focuses on KPIs linked to your business goals.
- Strategic sparring
- Monthly reports
- Recommendations for further scaling
Creates clarity, ownership and continuous momentum – and ensures that our collaboration is always anchored in your business goals and top priorities.
4 reasons why you should choose Versano as your LinkedIn advertising partner
01.
We generate real leads, not just traffic
At Versano, we don't measure success in likes or impressions – but in qualified B2B leads that support your sales team. We work strategically with the entire funnel strategy and focus on activating the right decision-makers with messages that drive action. This means that your advertising budget is converted into concrete, measurable growth.
02.
Data-driven collaboration – no guesswork
We don't build campaigns based on gut feelings. Everything we do is based on data, and we continuously share insights and results with you. You get full transparency into our process – and access to recommendations that you can act on. This ensures that you always know what works and what needs to be optimised – regardless of how involved you want to be.
03.
Omnichannel mindset: We specialise in B2B marketing
We understand the dynamics, decision-making processes and complexity of B2B. That's why we build campaigns that match long sales journeys, multiple stakeholders and high demands for relevance. We don't see LinkedIn as an isolated channel, but as part of a cohesive customer journey. We think in terms of the entire ecosystem – from the first touchpoint to nurturing and follow-up – so that your efforts become more effective across channels.
04.
One team – not just a supplier
We work closely with you as an integral part of your team – to the extent that you want us to. We immerse ourselves in your business so that we understand operations, follow up on leads and help strengthen the link between marketing and sales. This enables us to act quickly, scale what works – and take responsibility for the entire journey from the first click to conversion.
Ready for an introductory chat?
Ready for an introductory chat?
Book a no-obligation 15-minute conversation - and let's find out if we're a good match. No slides. Just concrete sparring.
At the meeting we will
- Present our approach
- Learn more about your needs
- Turn solution suggestions around
Frequently asked questions
Here you can find frequently asked questions and answers about LinkedIn advertising and Versano. Didn't find the answer you were looking for? Contact us here.
What does a LinkedIn Ads agency do?
A LinkedIn Ads agency such as Versano assists companies in planning, setting up, optimising, and scaling advertisements on LinkedIn. We focus on targeted B2B lead generation so that your advertisements are shown to the right decision-makers at the right time – with a focus on performance, conversion, and measurable growth.
Why use LinkedIn advertising in B2B marketing?
LinkedIn is the leading platform for B2B marketing because you can target your ads based on job titles, industry, company size and geography. This makes it possible to reach your ideal target audience – whether you sell software, consulting services or other B2B solutions.
What sets Versano apart as a LinkedIn Ads agency?
At Versano, we combine deep B2B understanding, performance focus and data analysis in our approach to LinkedIn advertising. We integrate your LinkedIn efforts with your overall digital strategy – and we always report openly on what works and what needs improvement. You get both strategic sparring and technical execution.
How much does it cost to advertise on LinkedIn?
Advertising on LinkedIn is typically more expensive per click than on other platforms, but in return, the target audience is more qualified. At Versano, we work within your budget and help you maximise your return on investment by optimising campaigns, bidding strategies and conversion flows. Our prices are transparent and based on value creation.
How long will it take before I see results with LinkedIn Ads?
The first indications of results – e.g. clicks and leads – can be seen within a few days. However, we recommend a minimum test period of 30-60 days to optimise ads, messages and target groups. We work iteratively with A/B testing and continuous improvement so that you get the most out of it over time.
What types of ads can I run on LinkedIn?
On LinkedIn, you can advertise with:.
- Sponsored Content (in the feed)
- Message Ads (direct messages)
- Lead Gen Forms (forms without leaving LinkedIn)
- Video Ads and Carousel Ads
We help you choose the formats that best suit your objectives – whether it's lead generation, brand awareness or account-based marketing.
How do you measure the impact of LinkedIn advertising?
We measure performance via LinkedIn Campaign Manager and combine it with first- and third-party data (Google Analytics, CRM, etc.). We provide customised dashboards and monthly reports showing the number of leads, CPL, CTR, ROAS and pipeline effect. For us, transparency and performance are key.
Can LinkedIn Ads be combined with other channels?
Yes! LinkedIn Ads work particularly well with Google Ads, SEO and email automation into a comprehensive B2B marketing strategy. As an omnichannel agency, Versano ensures that your customer journey is consistent and measurable – from the first click to the sales meeting.
Who is LinkedIn advertising relevant for?
LinkedIn advertising is particularly relevant for:.
- B2B companies with longer sales processes
- Companies that want to reach decision-makers and C-level executives
- Providers of software, tech solutions, consulting services and financial services
In short: if your target audience is professionals, LinkedIn is unavoidable.
Do you also offer help with content and ad wording?
Yes. We help with strategy, copywriting and visual content to ensure your adverts convert as effectively as possible. Our team has experience in creating B2B messages that appeal to both emotions and business – so you get the best conversion rates.
Book a 15 min. non-binding meeting 
Give us a call