Performance Instagram Ads agency in Copenhagen
Supercharge your Instagram advertising – and generate leads that convert
No more Instagram ads that only generate empty clicks and views. At Versano, we ensure that your Instagram advertising always performs optimally, so you achieve measurable results with quality leads and real growth. We create a strategic connection between your Instagram advertising and your entire marketing funnel and strategy.
Versano is a full-service performance agency located in the heart of Copenhagen. With 10+ years of Paid Search experience, we know how Instagram advertising can be used to build a solid lead magnet in any business – regardless of industry and size.
See our growth cases (5/5 on Trustpilot)
Instagram as a lead magnet: Strategic B2B lead generation on Instagram
Instagram is not just a platform for visual branding and awareness – it is a powerful channel for effective B2B lead generationwhen the strategy is targeted.
- Strategic B2B lead generation that grows your business
- Omnichannel strategy – from first exposure to conversion
- Fair prices and no bullsh**
- No salespeople or commitments
Instagram ads that convert
We measure conversions and sales, not clicks and views.
– Qualified leads and increased sales. These are the KPIs we measure against when we advertise for our clients on Instagram. At Versano, we don't measure our success by clicks and views – we measure it by concrete growth and real conversions. We're only satisfied when your Instagram advertising generates measurable growth.
200
Goldschmidt Ejendomme grew its con.rate by 34% and rented out +200 apartments.
-48
Norva24, the largest sludge extraction company in the Nordics, reduced their CPA by 48%.
28
Byggefakta Denmark grew the number of leads by 28% via push and pull initiatives.
185
Robell increased their ROAS by 175% and achieved a +6X return on investment. Google Ads.
70
Snevagten, Denmark's largest snow removal company, optimised their con.rate. with the 70%
98
NBS Nordic grew the number of leads by 98% in 2024 vs. 2023.
Cases
We've helped leading companies achieve digital growth
“We're a seasonal business and we received a budget proposal for what the whole year could look like, which has been really cool for us because it shows that Versano has an excellent business sense and understand what it is we're doing.”
“We're a seasonal business and we received a budget proposal for what the whole year could look like, which has been really cool for us because it shows that Versano has an excellent business sense and understand what it is we're doing.”
Rasmus Aagård Snevagten
“Over the years, it has been a pleasure to work with Versano, as they are extremely passionate and among the most skilled digital marketing strategists we have in Denmark. I can highly recommend Versano and their expertise.“
“Over the years, it has been a pleasure to work with Versano, as they are extremely passionate and among the most skilled digital marketing strategists we have in Denmark. I can highly recommend Versano and their expertise.“
Mette Linneboe Pedersen Byggefakta Group AB
“It works well with Versano, partly because they have a dashboard where you can see how much time they spend. So there may be some months where only two hours are spent, and then you only pay for two hours.”
“It works well with Versano, partly because they have a dashboard where you can see how much time they spend. So there may be some months where only two hours are spent, and then you only pay for two hours.”
Cecilie Lemmeke Madsen Goldschmidt Ejendomme A/S
“ With Versano, we have successfully grown. Before, we had around 50 conversions on average per month on Google Ads. Now, we have around 300 conversions on average per month. So we have been tripling and doubling our conversions every year.“
“With Versano, we have successfully grown. Before, we had around 50 conversions on average per month on Google Ads. Now, we have around 300 conversions on average per month. So we have been tripling and doubling our conversions every year.“
Karolis Bingelis ROBELL
“Versano can help in every way, and that's great. And we've also seen an increase in conversions, which is fantastic. We've also noticed that the phones are ringing a lot more in the departments and that our overall visibility has increased.“
“Versano can help in every way, and that's great. And we've also seen an increase in conversions, which is fantastic. We've also noticed that the phones are ringing a lot more in the departments and that our overall visibility has increased.“
Peter Løwe Norva24
Cases
See our cases with some of Denmark's leading companies within their industry
“We're a seasonal business and we received a budget proposal for what the whole year could look like, which has been really cool for us because it shows that Versano has an excellent business sense and understand what it is we're doing.”
“We're a seasonal business and we received a budget proposal for what the whole year could look like, which has been really cool for us because it shows that Versano has an excellent business sense and understand what it is we're doing.”
Rasmus Aagård Snevagten
“Over the years, it has been a pleasure to work with Versano, as they are extremely passionate and among the most skilled digital marketing strategists we have in Denmark. I can highly recommend Versano and their expertise.“
“Over the years, it has been a pleasure to work with Versano, as they are extremely passionate and among the most skilled digital marketing strategists we have in Denmark. I can highly recommend Versano and their expertise.“
Mette Linneboe Pedersen Byggefakta Group AB
“It works well with Versano, partly because they have a dashboard where you can see how much time they spend. So there may be some months where only two hours are spent, and then you only pay for two hours.”
“It works well with Versano, partly because they have a dashboard where you can see how much time they spend. So there may be some months where only two hours are spent, and then you only pay for two hours.”
Cecilie Lemmeke Madsen Goldschmidt Ejendomme A/S
“ With Versano, we have successfully grown. Before, we had around 50 conversions on average per month on Google Ads. Now, we have around 300 conversions on average per month. So we have been tripling and doubling our conversions every year.“
“ With Versano, we have successfully grown. Before, we had around 50 conversions on average per month on Google Ads. Now, we have around 300 conversions on average per month. So we have been tripling and doubling our conversions every year.“
Karolis Bingelis ROBELL
“Versano can help in every way, and that's great. And we've also seen an increase in conversions, which is fantastic. We've also noticed that the phones are ringing a lot more in the departments and that our overall visibility has increased.“
“Versano can help in every way, and that's great. And we've also seen an increase in conversions, which is fantastic. We've also noticed that the phones are ringing a lot more in the departments and that our overall visibility has increased.“
Peter Løwe Norva24
Experienced Instagram Ads specialists
With us, you have one contact person, but a whole team behind you for all your marketing needs.
Meet Signe. She has over five years of experience with paid ads and specialises in targeted Instagram advertising for B2B companies. With Signe, you don't just get visibility – you get qualified leads that actually convert into sales.
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360° Meta advertising
How we use Instagram ad formats strategically to help you grow
Lead advertisements
Want to generate more qualified B2B leads directly from Instagram? Instagram Lead Ads make it easy for your target audience to submit their contact details without leaving the platform. Versano uses Lead Ads to quickly and effectively establish direct contact with interested decision-makers. We continuously optimise campaigns so that you receive leads who have actively shown interest in your solution, ready for further follow-up.
Video advertisements
Want to increase engagement with your potential customers from the very first second? Instagram Video Ads are a powerful solution that spark interest and clearly present what your business has to offer. At Versano, we develop Video Ads with precisely tailored messages that match the needs and decision-making process of your target audience. Through advanced segmentation, we ensure that your videos reach relevant decision-makers and generate warm B2B leads.
Carousel ads
Does your company offer complex products or services that are difficult to explain quickly? Instagram Carousel Ads allow you to present a series of images or videos that clearly and concisely illustrate the benefits of your solution. At Versano, we use Carousel Ads strategically to build narratives that capture your target audience early in the buying process and push them towards qualified dialogue and concrete leads.
Reels ads
Want to reach new audiences with high engagement? Instagram Reels Ads make it possible to create lively, dynamic content that gives your business increased reach and visibility. At Versano, we use Reels strategically to position your brand, generate quick awareness and guide potential leads to your website or a specific landing page. The result is increased traffic and more qualified leads that move deeper into the sales funnel.
Collection ads and Instant Experiences
Want to shorten the path from ad to action? Instagram Collection Ads, combined with Instant Experiences, give your leads an engaging, full-screen experience without leaving the platform. Versano develops targeted Collection Ads with integrated Instant Experiences that reduce friction, clearly showcase your products or solutions, and drive direct conversions.
Retargeting advertisements
Are you losing hot leads who didn't convert the first time around? Instagram retargeting ads make it possible to reach back out to those who have already shown interest. At Versano, we set up strategic retargeting flows that target your visitors with relevant messages at the right time. The result is higher relevance, more conversions – and far more value from your advertising budget.
360° Meta advertising
How we use Instagram ad formats strategically to help you grow.
Our approach
At Versano, we view Instagram advertising as a strategic B2B lead generation discipline. Effective campaigns require a deep understanding of both the target audience, the buyer's journey, and the unique dynamics of the channel. Our approach is performance-focused, data-driven and always closely linked to your business goals. Here's how we structure Instagram advertising to create measurable results and ensure consistency in your overall B2B marketing efforts.
1. Analysis of your current Instagram advertising setup
Before we increase the budget, we examine the details. We analyse your current presence and performance – and where the potential lies. This includes:
- Account setup and tracking (Meta Business Manager, pixel implementation, events)
- Performance data from past and present campaigns
- Target group segments, targeting and ad relevance
- Advertisement formats, messages and visual elements
- Interaction with other channels in your marketing funnel
The analysis gives us a clear picture of where you are losing value today – and where we can create better results with targeted Instagram efforts.
2. Strategy and plan based on goals, data and customer insights
Once the foundation is in place, we develop a targeted strategy that aligns with your business goals. We don't just think in terms of clicks – we think in terms of the entire customer journey. The strategy plan includes:
- Clear KPIs and objectives (leads, conversions, engagement, etc.)
- Choosing relevant ad formats (e.g. Stories, Lead Ads, Collection Ads, Video)
- Target groups and segments based on behaviour and decision-making level
- Messages and creative concepts tailored to each funnel stage
The strategy ensures that each advertisement is not only attractive, but also designed to deliver measurable results.
3. Development of performance-optimised advertisements and content
Good advertising starts with good content. The effectiveness of campaigns depends on their ability to capture attention and inspire action. That is why all content is designed with performance in mind:
- Creative advertisements tailored to format and target audience
- Focus on scroll stoppers, CTAs, and funnel-matching messages
- Content that combines branding with lead generation
- Versioning and test material for continuous optimisation
The result is engaging, credible and scalable content that supports the entire marketing effort.
4. Execution with ongoing optimisation and testing
When the adverts go live, the real work begins. Performance is constantly monitored and optimised to ensure maximum impact and low cost per lead:
- Scaling and adjusting campaigns based on real-time data
- A/B testing on everything from visuals to target groups and CTAs
- Fine-tuning ad frequency, timing and placements
- Ongoing insight into which messages drive action
Execution is managed with precision, and all decisions are made based on data.
5. Reporting with insight and business value
You won't receive an incomprehensible Excel spreadsheet. You'll get transparency and insight into how your investment is performing – and where we see potential for more. Our reporting includes:
- Lead and conversion data
- Advertisement performance and CPA
- Insights and next steps
The goal? To ensure that you always know what you're getting for your money – and that your Instagram advertising evolves in line with your business. Documented results.
4 reasons to choose Versano as your Instagram partner
01.
Focus on leads and measurable growth – not empty clicks
Far too many campaigns end up as attractive visual posts with no real business value. At Versano, Instagram advertising is always linked to specific KPIs – such as leads, conversions and revenue. We develop campaigns that are not only seen, but also get your target audience to take action. With clear objectives, accurate tracking and ongoing optimisation, we ensure that your investment in advertising becomes a growth engine – not a cost.
02.
Specialists in B2B advertising and complex purchasing journeys
Instagram isn't just for B2C brands and branding campaigns. With the right approach, it can be a powerful channel for capturing professional decision-makers – even in complex industries. Versano has specialised experience in B2B advertising and understands how to work strategically with content and funnel building on a visual platform. This means that your ads hit the mark – both in terms of message and timing.
03.
No off-the-shelf packages – only tailor-made solutions based on your business
Standard campaigns yield standard results. Every business, industry and target audience requires a unique approach. That's why Versano builds your Instagram strategy from the ground up – based on data, target audiences, funnel stages and creative opportunities. Everything from ad formats and segmentation to visual style and messaging is tailored to your business, so your efforts have maximum impact where your customers are.
04.
Transparency, collaboration and control all the way
Many companies feel left out when an agency takes over. At Versano, collaboration is close, transparent and based on trust. You get access to data, insight into strategic decisions and ongoing sparring – so you can not only keep up, but also help shape the direction. This creates stronger partnerships and better results, because the effort is always rooted in the reality of your business.
Ready for an introductory chat?
Ready for an introductory chat?
Book a no-obligation 15-minute conversation - and let's find out if we're a good match. No slides. Just concrete sparring.
At the meeting we will
- Present our approach
- Learn more about your needs
- Turn solution suggestions around
Frequently asked questions
Here you can find frequently asked questions and answers about Instagram advertising and Versano. Didn't find the answer you were looking for? Contact us here.
What is advertising on Instagram?
Advertising on Instagram consists of paid campaigns that appear in users' feeds, Stories, Reels or Explore section. This allows companies to reach new and existing audiences with targeted content tailored to their behaviour, interests and demographics. Advertising on Instagram is particularly effective for visual communication and lead generation – even in B2B segments.
Why use an Instagram advertising agency?
A specialised Instagram advertising agency such as Versano ensures that your Instagram campaigns are not only attractive but also measurable, converting, and strategically anchored in your business. We work with data-driven segmentation, ad optimisation and creative content that speaks directly to your decision-makers. As an Instagram advertising agency, we focus on leads, ROI and long-term growth – not just views and clicks.
How much does advertising on Instagram cost?
Instagram advertising prices vary depending on the target audience, industry, ad format and level of competition. At Versano, we tailor the budget to your company's goals and potential – and work continuously to ensure the lowest possible price per conversion. You get transparency in both costs and results, so you always know what value your investment is creating.
What formats are available for Instagram advertising?
Instagram offers a range of different ad formats, each suited to different purposes in the customer journey. At Versano, formats are strategically selected and combined to maximise performance and create measurable results. The most commonly used ad formats include:
- Stories ads – Full-screen advertisements with high visibility and a strong call to action that generate immediate results.
- Carousel ads – multiple images or videos in a single advert, perfect for explaining complex solutions or showcasing multiple products.
- Video advertisements – dynamic content that quickly attracts attention and increases engagement among the target audience.
- Reels ads – High reach and engagement through dynamic, short-form videos in the Reels format.
- Collection advertisements – combined with Instant Experience, these ads allow users to explore products and solutions without leaving the app.
- Lead advertisements – enables leads to be collected directly in the platform, without clicking through to the website – ideal for B2B.
The choice of ad format depends on your goals, target audience and where in the funnel the user is. The formats can be combined for maximum effect in terms of awareness, consideration and conversion.
Is Instagram advertising relevant for B2B companies?
Yes – advertising on Instagram is increasingly relevant for B2B companies. The platform is actively used by decision-makers, and with the right strategy, you can get your message across at eye level. Versano has extensive experience with B2B Instagram advertising and knows how to build campaigns that work across long and complex purchasing journeys.
How do you measure the effectiveness of Instagram ads?
The impact of Instagram ads is measured through key metrics such as click-through rate (CTR), conversion rate, cost per lead (CPL), ROAS, and engagement. At Versano, we implement accurate tracking, set clear KPIs, and report regularly on how your campaigns are performing – with full transparency in both data and next steps.
What sets Versano apart from other Instagram advertising agencies?
Versano stands out by combining deep B2B insight with performance-focused Instagram advertising. We don't work with standard solutions – but with tailor-made strategies, where every ad format, message and targeting is built around your specific business. With us, you can say goodbye to wasted advertising money and start using a data-driven approach that creates real growth.
Instagram vs. Facebook advertising in B2B – which platform generates the best leads?
Both platforms are owned by Meta and share the same advertising engine, but their target audiences and user behaviour are very different. Facebook is well suited to more text-heavy ads and complex retargeting, whereas Instagram is strong in visual formats and generates high engagement – especially early in the customer journey.
At Versano, we work strategically with both platforms, often in combination, and choose based on your goals, target audience behaviour and the campaign's position in the funnel. It's not about either/or, but about leveraging the strengths of both channels to generate qualified B2B leads.
Facebook or Instagram advertising – where do you get the most value for your advertising money?
The value of an advertisement depends on relevance, timing, and context – not just platform. Instagram often generates higher engagement and visual attention, while Facebook can deliver strong results on retargeting and lead generation in the later stages of the customer journey.
At Versano, campaigns are optimised across both Facebook and Instagram so that the advertising budget is spent where it provides the most value. We don't let the algorithm decide everything – instead, we focus our efforts on achieving the highest conversion rate and lowest CPL (cost per lead). The result is better performance and demonstrable results, regardless of which platform drives the traffic.
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