Google Ads agency
Google Adsspecialists working at eye level
We thrive on satisfied customers
We are experts in data-driven B2B lead generation through pull advertising
At Versano, we've been geeking out about Google Ads for almost 10 years. We use our experience to create tangible results - quickly and accurately. You'll like us if you're B2B and prefer quality leads over wasted clicks.
We are experts in data-driven pull advertising for lead generation.
At Versano, we've been geeking out about Google Ads for almost 10 years. As an experienced Google Ads specialist and Google Ads expert, we help companies create measurable results.
A selection of companies we work with:
A selection of companies we work with
Experienced Google Ads specialists
With us, you have one contact person for all your marketing. This makes project management much easier.
My name is Thomas. I've been running Ads for over 10 years and I'm the lead on Google Ads advertising. We know how to use Google Ads to get real leads - not just clicks. Especially if your target audience is demanding.
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The process of our collaboration
01.
Audit and overview
We start by reviewing your current campaigns and marketing data - finding what works (and what wastes your budget).
02.
Strategy and startup
We hold a kick-off where we present our insights and keyword analysis. We then create a data-driven strategy and make sure we understand your goals, audience and budget.
03.
Execution and optimisation
We build the account and continuously test new ad variants, bidding strategies and targeting - and use data to adjust. We always set up reports to manually manage USPs, multipliers, audiences, bidding, geography and more.
04.
Status and honest feedback
You get a monthly status - no frills. We show you what works. And tell you honestly what doesn't.
“For us it is important that we both focus on conversion growth. When I talk about the targets and sales, Versano really has the tools and ideas on how to support it and execute it, so that we actually facilitate it in our accounts.”
Karolis Bingelis, E-commerce Manager
Godske Group
“It has been a pleasure working with Versano over the years, as they are extremely passionate and one of the very best digital marketing strategists we have in Denmark.”
Mette Linneboe Pedersen - Vice President, Marketing
Byggefakta Group AB
“We have used Versano for website and Google optimisation for the past 2 years and they are highly recommended. They have created far more results than previous agencies. They are thorough, know their stuff and are always available when you need them. Five big stars from here.”.
Zakaria Zuraigat - Co-owner, Tand Danmark
“Our situation is perhaps a bit special, as we don't do marketing continuously. We are targeted during periods of project lettings where we have many homes to let at the same time. Versano's flexibility and agility has allowed us to find a solution that fits our needs perfectly.”
Cecilie Lemmeke Madsen, Head of Communications and Marketing
M. Goldschmidt Real Estate
“At Lomax, we have used Versano as a sparring partner and advisor several times since 2022. They have helped us optimise our marketing efforts and equipped us to become sharper on various analysis and marketing platforms. They have also advised us to be more critical and data-orientated in our approach to our omnichannel marketing. We can definitely recommend Versano.”
Thue Jensen, Head of Strategy
Lomax
“We're a seasonal business and we received a budget proposal for what the whole year could look like, which has been really cool for us because it shows that Versano has an excellent business sense and understand what it is we're doing.”
Rasmus Bjørn Aagard, Snevagten
“We are very satisfied with Versano and have been since the start of our collaboration! Versano is super skilled, dedicated and likes to think outside the box.”
Jon Timotej Co-owner, Efficax ApS
“It has been a pleasure working with Versano over the years, as they are extremely passionate and one of the very best digital marketing strategists we have in Denmark.”
Mette Linneboe Pedersen - Vice President, Marketing
Byggefakta Group AB
“We have used Versano for website and Google optimisation for the past 2 years and they are highly recommended. They have created far more results than previous agencies. They are thorough, know their stuff and are always available when you need them. Five big stars from here.”.
Zakaria Zuraigat - Co-owner, Tand Danmark
“Our situation is perhaps a bit special, as we don't do marketing continuously. We are targeted during periods of project lettings where we have many homes to let at the same time. Versano's flexibility and agility has allowed us to find a solution that fits our needs perfectly.”
Cecilie Lemmeke Madsen, Head of Communications and Marketing
M. Goldschmidt Real Estate
“At Lomax, we have used Versano as a sparring partner and advisor several times since 2022. They have helped us optimise our marketing efforts and equipped us to become sharper on various analysis and marketing platforms. They have also advised us to be more critical and data-orientated in our approach to our omnichannel marketing. We can definitely recommend Versano.”
Thue Jensen, Head of Strategy
Lomax
“We're a seasonal business and we received a budget proposal for what the whole year could look like, which has been really cool for us because it shows that Versano has an excellent business sense and understand what it is we're doing.”
Rasmus Bjørn Aagard, Snevagten
“We are very satisfied with Versano and have been since the start of our collaboration! Versano is super skilled, dedicated and likes to think outside the box.”
Jon Timotej Co-owner, Efficax ApS
......
“For us it is important that we both focus on conversion growth. When I talk about the targets and sales, Versano really has the tools and ideas on how to support it and execute it, so that we actually facilitate it in our accounts.”
Karolis Bingelis, E-commerce Manager
Godske Group
Critical and data-based
Our approach to Google Ads advertising
We don't just click ‘recommended’. We ask questions, analyse and test everything - so you don't have to pay for something that doesn't work. We work critically with Google automations. We combine agency and customer experience - and we focus on what actually creates value.
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The answer is no
Are we a Google Partner?
We're not a Google Partner - and that's on purpose. This means we advise based on your performance, not Google's agenda. No performance awards. Only real performance.
What is the purpose of your Google advertising?
Our Google Ads strategy depends on your goal. We have different strategies depending on whether the goal is leads or sales.
See our results
We measure the KPIs that matter to our customers
At Versano, only one thing counts: That you get more qualified leads and more sales. Not impressions. Not clicks. Only real results. We don't report on fluffy numbers like impressions and clicks. We strive to create tangible and measurable results that lead to growth and increased revenue.
200
Goldschmidt Ejendomme grew its con.rate by 34% and rented out +200 apartments.
-48
Norva24, the largest sludge extraction company in the Nordics, reduced their CPA by 48%.
28
Byggefakta Denmark grew the number of leads by 28% via push and pull initiatives.
185
Robell lifted their ROAS by 175% and realised +6X revenue on Google Ads.
70
Snevagten, Denmark's largest snow removal company, optimised their con.rate. with the 70%
98
NBS Nordic grew the number of leads by 98% in 2024 vs. 2023.
What is the purpose of your Google advertising?
Our Google Ads strategy depends on your goal. We have different strategies depending on whether the goal is leads or sales.
Leads
Catch them at the right moment
The purpose of Google Ads when it comes to leads is simple: to capture potential customers the moment they are actively looking for your products or services. With search ads, you can target people who already have a search intent and thus target potentially hot leads. This means you don't waste ad budget on people who aren't interested.
E-commerce
Get more sales for every dollar
If the goal is to generate sales and direct sales, it's important to have Google Shopping, Google Merchant Centre and a solid tracking system set up to get the most out of your marketing efforts. We can help you set up and manage the above to create the best possible revenue for your business through solid online advertising.
Remarketing
Some customers just need a reminder
The purpose of remarketing through Google Ads is to stay top-of-mind with those visitors who have already shown interest in your business but haven't converted yet. By targeting these people, you can increase the chance of them returning and completing a purchase or filling out a contact form.
Awareness
Attention with purpose
Although Google Ads is often associated with performance marketing, it's also a powerful tool for creating awareness. With display ads, YouTube videos and top-funnel keywords, you can introduce your business to new audiences who don't yet know you.
Omnichannel advertising
Google Ads offers many options for advertising
Omnichannel
Google Ads offers many options for advertising
Search
Target users who are already looking for your solution. In Google Ads, you can create search campaigns in which you specify exactly which search terms you want your users to find you on. The key is to channel the most relevant users to your website.
Display
Visual adverts for hot and relevant audiences. Display ads also offer the opportunity to show banners with customised messages for hot topics. This provides a visual way to influence leads and previous customers. If you want to go wider, it's also possible to show your banners to people who are “in the market” to buy your product or service.
YouTube
Tell your story quickly and effectively. YouTube is often an expensive and high-maintenance medium, but it's also an effective way to communicate relevant messages to many users over a short period of time.
Shopping
Have your products appear directly in Google search results. Most people recognise Google Shopping from the product images that appear above the search results on Google. Alternatively, they also appear in the right-hand corner after a user has entered a search. Shopping campaigns are made exclusively for direct sales of goods and are the best tool on Google Ads to drive sales directly through your advertising.
Remarketing
Reactivate users who almost converted. What sets remarketing apart from standard display and search advertising is the targeting. Remarketing works by using a special tracking code to track users visiting your website and then serving adverts to them. It can be a very powerful component of a campaign.
Campaign types
We always work with an omnichannel strategy using both pull and push campaigns.
Ready for an introductory chat?
Ready for an introductory chat?
Book a no-obligation 15-minute conversation - and let's find out if we're a good match. No slides. Just concrete sparring.
At the meeting we will
- Present our approach
- Learn more about your needs
- Turn solution suggestions around
Frequently asked questions
Here you can find frequently asked questions and answers about Google Ads. Didn't find the answer you were looking for? Contact us here.
What does a Google Ads agency like Versano do?
A Google Ads agency like Versano helps companies plan, set up, optimise and scale their advertising on Google. This includes search ads, display, YouTube, Performance Max and remarketing.
At Versano, we are data-driven and focus solely on measurable results - especially in b2b lead generation and sales activities for B2B companies.
Why should I choose a Google Ads agency over handling advertising myself?
Google Ads is becoming increasingly complex, filled with automations, AI-based bidding strategies and advanced tracking. A specialised Google Ads agency like us ensures:
- Better ROI through continuous optimisation
- More precise targeting and segmentation
- Higher ad quality and lower CPC
- A strategy connected to the entire customer journey
At Versano, we work as an extension of your team, ensuring full transparency of work and results.
How much does Google Ads cost?
The price depends on your industry, competition, target audience and objectives. The budget consists of:
- Advertising budget (the one that goes directly to Google)
- Handling budget (what goes to Versano: management, strategy and continuous optimisation)
We can help you estimate a realistic budget so you know exactly what it will take to reach your goals.
How quickly can you see results with Google Ads?
Most companies see noticeable results within 30-60 days, depending on campaign type and data volume. At Versano, we focus on continuous learning and data maturation so that your advertising becomes stronger over time and provides a stable lead flow.
Do you work with both Google Ads and SEO?
Yes - Versano works holistically with both Google Ads and SEO to maximise visibility across the customer journey.
The combination typically delivers:
- Lower overall advertising costs
- Better quality results
- Greater dominance on Google
- More qualified B2B leads
Can you take over our current Google Ads account?
Yes, we can. We can either optimise your existing setup or build a new one - depending on what makes the most sense.
By default, we start with a free Google Ads audit where we assess:
- Structure
- Tracking
- Bidding strategies
- Target groups
- Quality score
- Opportunities for better performance
Is Google Ads good for B2B lead generation?
Yes - especially when advertising is combined with a solid audience, content and data collection strategy.
We specialise in B2B lead generation and work with everything from niche industries to complex sales cycles.
The goal is not just more leads - but relevant leads that can turn into concrete sales opportunities.
Do people commit to long appointments with you?
We don't. We work without long-term commitments - our philosophy is that the collaboration should continue because it creates value, not because the contract forces it. All customers get full insight into data, performance and our work.
How do you measure success on Google Ads?
We measure more than clicks and impressions.
As a Google Ads agency, we work primarily with:
- Lead quality
- Cost per lead (CPL)
- Conversion rate
- ROAS / ROI
- Pipeline value and real sales performance
Everything is reported in clear dashboards with full transparency.
Can Google Ads work without cookies or third-party data?
Yes - but it requires proper tracking, server-side measurement and a strategy that combines data, signals and AI.
At Versano, we work with modern server-side tracking solutions so your advertising performs optimally, even in a world with less data.
Book a 15 min. non-binding meeting 
Give us a call