Performance based Google Ads agency
We geek out on Google advertising so you don't have to
No more high click prices and traffic that doesn't convert. We help ambitious businesses scale through data-driven and uncompromising Google advertising - which can be felt on the bottom line.
Versano is a Google Ads agency based in the heart of Copenhagen. As specialists in Google advertising, we have nerdy PPC to the smallest detail - so you don't have to.
We make our living from satisfied customers.
A digital growth partner for ambitious organizatons
Check out our Prices or contact us.
We are experts in data-driven B2B lead generation through Google
At Versano, we've been geeking out on Google Ads advertising since it was invented, so you're guaranteed quality leads instead of wasted clicks. We are experts in B2B lead generation and create measurable results through data-driven Google advertising.
- Focus on leads and sales
- Fair prices and no bullsh*t
- No long bindings
Google advertising that works
We only measure what you feel on the bottom line
With us, only one thing counts: qualified leads and more sales. We only measure what creates tangible results in your business - no fluffy numbers and graphs.
200
+
Goldschmidt Ejendomme grew its con.rate by 34% and rented out +200 apartments.
-48
%
Norva24, the largest sludge extraction company in the Nordics, reduced their CPA by 48%.
28
%
Byggefakta Denmark grew the number of leads by 28% via push and pull initiatives.
185
%
Robell lifted their ROAS by 175% and realised +6X revenue on Google Ads.
70
%
Snevagten, Denmark's largest snow removal company, optimised their con.rate. with the 70%
98
%
NBS Nordic grew the number of leads by 98% in 2024 vs. 2023.
Cases
See how we've helped ambitious companies grow
“We're a seasonal business and we received a budget proposal for what the whole year could look like, which has been really cool for us because it shows that Versano has an excellent business sense and understand what it is we're doing.”
“We're a seasonal business and we received a budget proposal for what the whole year could look like, which has been really cool for us because it shows that Versano has an excellent business sense and understand what it is we're doing.”
Rasmus Aagård Snevagten
“Over the years, it has been a pleasure to work with Versano, as they are extremely passionate and among the most skilled digital marketing strategists we have in Denmark. I can highly recommend Versano and their expertise.“
“Over the years, it has been a pleasure to work with Versano, as they are extremely passionate and among the most skilled digital marketing strategists we have in Denmark. I can highly recommend Versano and their expertise.“
Mette Linneboe Pedersen Byggefakta Group AB
“It works well with Versano, partly because they have a dashboard where you can see how much time they spend. So there may be some months where only two hours are spent, and then you only pay for two hours.”
“It works well with Versano, partly because they have a dashboard where you can see how much time they spend. So there may be some months where only two hours are spent, and then you only pay for two hours.”
Cecilie Lemmeke Madsen Goldschmidt Ejendomme A/S
“ With Versano, we have successfully grown. Before, we had around 50 conversions on average per month on Google Ads. Now, we have around 300 conversions on average per month. So we have been tripling and doubling our conversions every year.“
“With Versano, we have successfully grown. Before, we had around 50 conversions on average per month on Google Ads. Now, we have around 300 conversions on average per month. So we have been tripling and doubling our conversions every year.“
Karolis Bingelis ROBELL
“Versano can help in every way, and that's great. And we've also seen an increase in conversions, which is fantastic. We've also noticed that the phones are ringing a lot more in the departments and that our overall visibility has increased.“
“Versano can help in every way, and that's great. And we've also seen an increase in conversions, which is fantastic. We've also noticed that the phones are ringing a lot more in the departments and that our overall visibility has increased.“
Peter Løwe Norva24
Cases
See our cases with some of Denmark's leading companies within their industry
“We're a seasonal business and we received a budget proposal for what the whole year could look like, which has been really cool for us because it shows that Versano has an excellent business sense and understand what it is we're doing.”
“We're a seasonal business and we received a budget proposal for what the whole year could look like, which has been really cool for us because it shows that Versano has an excellent business sense and understand what it is we're doing.”
Rasmus Aagård Snevagten
“Over the years, it has been a pleasure to work with Versano, as they are extremely passionate and among the most skilled digital marketing strategists we have in Denmark. I can highly recommend Versano and their expertise.“
“Over the years, it has been a pleasure to work with Versano, as they are extremely passionate and among the most skilled digital marketing strategists we have in Denmark. I can highly recommend Versano and their expertise.“
Mette Linneboe Pedersen Byggefakta Group AB
“It works well with Versano, partly because they have a dashboard where you can see how much time they spend. So there may be some months where only two hours are spent, and then you only pay for two hours.”
“It works well with Versano, partly because they have a dashboard where you can see how much time they spend. So there may be some months where only two hours are spent, and then you only pay for two hours.”
Cecilie Lemmeke Madsen Goldschmidt Ejendomme A/S
“ With Versano, we have successfully grown. Before, we had around 50 conversions on average per month on Google Ads. Now, we have around 300 conversions on average per month. So we have been tripling and doubling our conversions every year.“
“ With Versano, we have successfully grown. Before, we had around 50 conversions on average per month on Google Ads. Now, we have around 300 conversions on average per month. So we have been tripling and doubling our conversions every year.“
Karolis Bingelis ROBELL
“Versano can help in every way, and that's great. And we've also seen an increase in conversions, which is fantastic. We've also noticed that the phones are ringing a lot more in the departments and that our overall visibility has increased.“
“Versano can help in every way, and that's great. And we've also seen an increase in conversions, which is fantastic. We've also noticed that the phones are ringing a lot more in the departments and that our overall visibility has increased.“
Peter Løwe Norva24
Meet the specialist
With us, you have one contact person and a whole team behind you for all your marketing needs.
Meet Thomas. Thomas has been working with advertising and lead gen for over 10 years. He knows how to take your advertising to new heights and how every business generates qualified leads. Especially if your target audience is demanding and going through a complex customer journey.
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360° Google Ads
How we work strategically with Google advertising to help you grow
Google Search Ads
Capture demand the moment customers search. With Google Search Ads, we work strategically with search advertising, structure and bidding strategies so that your Google advertising generates qualified leads - not just clicks.
Google Display Ads
Become visible before the need arises. With Google Display Ads, we strengthen your position in the market through targeted exposure and segmentation to keep your brand top-of-mind in a complex B2B buyer journey.
Youtube Ads
Create demand - not just traffic. With YouTube Ads, we combine creative content and data-driven targeting so that your Google advertising builds relationships and influences decision makers early in the process.
Google Shopping Ads
Make your products visible where the decision is made. With Google Shopping Ads, we optimise feed, structure and bidding to maximise the visibility and performance of your most important products.
Performance Max
Maximise impact across the entire Google ecosystem. With Performance Max, we combine search, display and YouTube into one data-driven effort where we optimise towards specific business goals as your Google Ads agency.
Remarketing
Convert those visitors who haven't made the decision yet. With remarketing, we target previous users via search and display, so your investment in Google Ads creates more conversions and higher ROI.
360° Google advertising
How we work strategically with Google Ads to grow your business
Our approach
At Versano, we take a data-driven and strategic approach to the entire customer journey so that your Google Ads efforts generate measurable results, more qualified leads and real business growth.
Strategic clarification and goal setting
We start with a thorough understanding of your business, target audience and commercial objectives. This includes:
- Business model, sales cycle and lead quality
- Target groups and decision makers
- KPIs (leads, CPL, pipeline value, ROAS)
- Competitive situation and market potential
This phase ensures that our Google advertising doesn't just drive traffic - but supports real growth and the bottom line.
Analysing data and current setup
We review your existing Google Ads account and tracking setup to identify opportunities and bottlenecks. This includes:
- Account structure and campaign building
- Keyword strategy and match types
- Conversion tracking and data quality
- Budget allocation and bidding strategies
The analysis forms the basis for a scalable and performance-driven effort focused on qualified B2B leads.
Structure, tracking and technical foundation
A strong setup is essential to optimise efficiently. We make sure the foundations are in place:
- Proper conversion tracking (leads, micro conversions)
- Integration with CRM and offline data if applicable
- Audience segmentation and remarketing lists
- Clear campaign structure across search, display and YouTube
This gives us valid data and a solid decision-making basis for continuous optimisation.
Campaign development and execution
Once the strategy is in place, we build targeted campaigns with a focus on performance. This includes:
- Selection of relevant keywords and targeting
- Creating sharp advert messages
- Testing ad variants and formats
- Set up bidding strategies based on your KPIs
This is where we translate strategy into concrete Google advertising that creates visible results.
Continuous optimisation and scaling
Google Ads is not a “set and forget” discipline. We continuously work to improve performance through:
- Data-driven optimisation of bids and budgets
- Adjusting keywords and targeting
- A/B testing of ads and landing pages
- Identifying new growth opportunities
The goal is to lower your cost per lead while increasing volume and quality.
Transparent reporting and close sparring
Close co-operation and transparency are central to our approach. That's why you get:
- Ongoing performance reporting with clear KPIs
- Insights into development, learning and next steps
- Strategic sparring meetings
- Concrete recommendations for further growth
We don't just act as Google Ads specialists - but as an active, strategic partner in your digital growth journey.
There are many reasons to choose us as your Google Ads partner. Here are 3 of them.
01.
Google advertising without compromise
As a Google Ads agency, we create measurable growth by uniting strategy, data and business. We work with Google advertising across search, display and video and optimise for leads and sales - not just clicks. Our approach is holistic and performance-driven, so your campaigns strengthen the entire customer journey and the bottom line.
02.
What you see is what you get
At Versano, an experienced Google Ads specialist runs your account and takes responsibility for the results. You get direct dialogue with the consultant who works hands-on with your campaigns. We don't promise quick miracles - we deliver thoughtful Google advertising that creates stable and scalable growth.
03.
100% measurable results
We are a data-driven Google Ads agency where all decisions are based on performance and documentable KPIs. The collaboration is customised to your needs and you have full transparency in budget, efforts and development. Our focus is simple: to turn ad spend into tangible business value.
Critical and data-based
We execute based on your performance, not Google recommendations
We don't just follow Google's recommendations - we validate them. Everything is analysed and tested to ensure your ad spend is working effectively. Backed by both agency and customer experience, we only prioritise what is proven to drive growth.
Are we a Google Partner?
The answer is no
We're not a Google Partner - and that's on purpose. This means we advise based on your performance, not Google's agenda. No performance awards. Only real performance.
Book a
non-binding dialogue
Let's find out if we're a good match.
Book a no-obligation meeting in 15 minutes.
At the meeting we will:
- Present our approach
- Learn more about your needs
- Turn solution suggestions around
Frequently asked questions
Here you can find frequently asked questions and answers about Google Ads. Didn't find the answer you were looking for? Contact us here.
What does a Google Ads agency like Versano do?
A Google Ads agency like Versano helps companies plan, set up, optimise and scale their advertising on Google. This includes search ads, display, YouTube, Performance Max and remarketing.
At Versano, we are data-driven and focus solely on measurable results - especially in B2B lead generation and sales activities for B2B companies.
Why should I choose a Google Ads agency over handling advertising myself?
Google Ads is becoming increasingly complex, filled with automations, AI-based bidding strategies and advanced tracking. A specialised Google Ads agency like us ensures:
- Better ROI through continuous optimisation
- More precise targeting and segmentation
- Higher ad quality and lower CPC
- A strategy connected to the entire customer journey
At Versano, we work as an extension of your team, ensuring full transparency of work and results.
How much does Google Ads cost?
The price depends on your industry, competition, target audience and objectives. The budget consists of:
- Advertising budget (the one that goes directly to Google)
- Handling budget (what goes to Versano: management, strategy and continuous optimisation)
We can help you estimate a realistic budget so you know exactly what it will take to reach your goals.
How quickly can you see results with Google Ads?
Most companies see noticeable results within 30-60 days, depending on campaign type and data volume. At Versano, we focus on continuous learning and data maturation so that your advertising becomes stronger over time and provides a stable lead flow.
Do you work with both Google Ads and SEO?
Yes - Versano works holistically with both Google Ads and SEO to maximise visibility across the customer journey.
The combination typically delivers:
- Lower overall advertising costs
- Better quality results
- Greater dominance on Google
- More qualified B2B leads
Can you take over our current Google Ads account?
Yes, we can. We can either optimise your existing setup or build a new one - depending on what makes the most sense.
By default, we start with a free Google Ads audit where we assess:
- Structure
- Tracking
- Bidding strategies
- Target groups
- Quality score
- Opportunities for better performance
Is Google Ads good for B2B lead generation?
Yes - especially when advertising is combined with a solid audience, content and data collection strategy.
We specialise in B2B lead generation and work with everything from niche industries to complex sales cycles.
The goal is not just more leads - but relevant leads that can turn into concrete sales opportunities.
Do people commit to long appointments with you?
We don't. We work without long-term commitments - our philosophy is that the collaboration should continue because it creates value, not because the contract forces it. All customers get full insight into data, performance and our work.
Can Google Ads work without cookies or third-party data?
Yes - but it requires proper tracking, server-side measurement and a strategy that combines data, signals and AI.
At Versano, we work with modern server-side tracking solutions so your advertising performs optimally, even in a world with less data.
Book a 15 min. non-binding meeting 
Give us a call 