Performance Facebook Ads agency in Copenhagen
Elevate your Facebook advertising – and generate leads that convert
No more Facebook ads that only get meaningless clicks and impressions. We ensure that your Facebook advertising setup is always playing, so your meta lead generation becomes a growth engine for your business from top-to-bottom in your marketing funnel.
Versano is a full-service performance agency located in the heart of Copenhagen. With over 10 years of paid search experience, we know how to use Facebook advertising to build a rock-solid lead engine for any business, regardless of industry.
See our growth cases
5/5 Trustpilot
A digital growth partner for ambitious organizatons
Check out our Prices or contact us.
Facebook advertising as a B2B channel: Strategic lead generation across channels
Facebook isn't just for awareness – it's a powerful platform for generating qualified B2B leads when the strategy is sharp.
- Strategic lead generation that creates real value
- Fair prices and no bullsh**
- No salespeople or commitments
Facebook advertising that works
We measure conversions and real value, not clicks and impressions
– Leads and sales. These are the KPIs we measure against when we advertise on Facebook for our clients. We measure our success according to your company's growth – not views and clicks. We're only satisfied when your revenue increases.
200
+
Goldschmidt Ejendomme grew its con.rate by 34% and rented out +200 apartments.
-48
%
Norva24, the largest sludge extraction company in the Nordics, reduced their CPA by 48%.
28
%
Byggefakta Denmark grew the number of leads by 28% via push and pull initiatives.
185
%
Robell increased their ROAS by 175% and achieved a +6X return on investment. Google Ads.
70
%
Snevagten, Denmark's largest snow removal company, optimised their con.rate. with the 70%
98
%
NBS Nordic grew the number of leads by 98% in 2024 vs. 2023.
Cases
See how we've helped ambitious companies grow
“We're a seasonal business and we received a budget proposal for what the whole year could look like, which has been really cool for us because it shows that Versano has an excellent business sense and understand what it is we're doing.”
“We're a seasonal business and we received a budget proposal for what the whole year could look like, which has been really cool for us because it shows that Versano has an excellent business sense and understand what it is we're doing.”
Rasmus Aagård Snevagten
“Over the years, it has been a pleasure to work with Versano, as they are extremely passionate and among the most skilled digital marketing strategists we have in Denmark. I can highly recommend Versano and their expertise.“
“Over the years, it has been a pleasure to work with Versano, as they are extremely passionate and among the most skilled digital marketing strategists we have in Denmark. I can highly recommend Versano and their expertise.“
Mette Linneboe Pedersen Byggefakta Group AB
“It works well with Versano, partly because they have a dashboard where you can see how much time they spend. So there may be some months where only two hours are spent, and then you only pay for two hours.”
“It works well with Versano, partly because they have a dashboard where you can see how much time they spend. So there may be some months where only two hours are spent, and then you only pay for two hours.”
Cecilie Lemmeke Madsen Goldschmidt Ejendomme A/S
“ With Versano, we have successfully grown. Before, we had around 50 conversions on average per month on Google Ads. Now, we have around 300 conversions on average per month. So we have been tripling and doubling our conversions every year.“
“With Versano, we have successfully grown. Before, we had around 50 conversions on average per month on Google Ads. Now, we have around 300 conversions on average per month. So we have been tripling and doubling our conversions every year.“
Karolis Bingelis ROBELL
“Versano can help in every way, and that's great. And we've also seen an increase in conversions, which is fantastic. We've also noticed that the phones are ringing a lot more in the departments and that our overall visibility has increased.“
“Versano can help in every way, and that's great. And we've also seen an increase in conversions, which is fantastic. We've also noticed that the phones are ringing a lot more in the departments and that our overall visibility has increased.“
Peter Løwe Norva24
Cases
See our cases with some of Denmark's leading companies within their industry
“We're a seasonal business and we received a budget proposal for what the whole year could look like, which has been really cool for us because it shows that Versano has an excellent business sense and understand what it is we're doing.”
“We're a seasonal business and we received a budget proposal for what the whole year could look like, which has been really cool for us because it shows that Versano has an excellent business sense and understand what it is we're doing.”
Rasmus Aagård Snevagten
“Over the years, it has been a pleasure to work with Versano, as they are extremely passionate and among the most skilled digital marketing strategists we have in Denmark. I can highly recommend Versano and their expertise.“
“Over the years, it has been a pleasure to work with Versano, as they are extremely passionate and among the most skilled digital marketing strategists we have in Denmark. I can highly recommend Versano and their expertise.“
Mette Linneboe Pedersen Byggefakta Group AB
“It works well with Versano, partly because they have a dashboard where you can see how much time they spend. So there may be some months where only two hours are spent, and then you only pay for two hours.”
“It works well with Versano, partly because they have a dashboard where you can see how much time they spend. So there may be some months where only two hours are spent, and then you only pay for two hours.”
Cecilie Lemmeke Madsen Goldschmidt Ejendomme A/S
“ With Versano, we have successfully grown. Before, we had around 50 conversions on average per month on Google Ads. Now, we have around 300 conversions on average per month. So we have been tripling and doubling our conversions every year.“
“ With Versano, we have successfully grown. Before, we had around 50 conversions on average per month on Google Ads. Now, we have around 300 conversions on average per month. So we have been tripling and doubling our conversions every year.“
Karolis Bingelis ROBELL
“Versano can help in every way, and that's great. And we've also seen an increase in conversions, which is fantastic. We've also noticed that the phones are ringing a lot more in the departments and that our overall visibility has increased.“
“Versano can help in every way, and that's great. And we've also seen an increase in conversions, which is fantastic. We've also noticed that the phones are ringing a lot more in the departments and that our overall visibility has increased.“
Peter Løwe Norva24
Meet the specialist
With us, you have one contact person and a whole team behind you for all your marketing needs.
Meet William. With 5+ years of Paid Ads experience - with a special focus on lead-generating campaigns for medium and large B2B companies, he can help with all types of Paid Ads tasks. He is the lead on your campaigns and ensures that your ads don't just get seen - but generate warm leads that convert into real business.
360° Meta advertising
Strategic use of Facebook ad formats to grow your business
Lead Ads
Lead Ads make it possible to collect contact information directly within Facebook's universe, without the user having to leave the platform. We use these ads to create frictionless conversions – typically by offering white papers, e-books or demo bookings. This makes it quick and easy for the target audience to respond, and we integrate them directly with your CRM or email marketing system so that your salespeople receive messages in real time.
Video advertisements
Video is one of the most engaging formats on Facebook. We use video ads for both awareness and mid-funnel campaigns that tell a story, highlight your strengths or explain a complex product. At the same time, we use video views as a basis for retargeting, so we can build segments based on actual behaviour and engagement.
Carousel ads
Carousel ads are perfect when you want to present multiple products, services or USPs in the same ad. We use this format to guide the user through a narrative or provide an overview of services – for example, “3 reasons to choose us” or “How your collaboration with us works”. This creates high interaction and provides more click options.
Collection Ads and Instant Experiences
When working with more visual or complex solutions, we activate Collection Ads with Instant Experiences. This allows users to interact with multiple elements, explore content and engage – without leaving Facebook. We use this format to create rich mobile experiences that elegantly combine brand, product and conversion opportunities.
Retargeting advertisements
We set up tailor-made retargeting campaigns that target users who have already shown interest – for example, visited your website, read a white paper or watched a video. Here, we often use testimonial ads, USP-focused messages or a direct offer that motivates the next step. Retargeting is a key factor in increasing ROAS and ensuring that leads do not disappear from the funnel.
Dynamic advertisements
Dynamic ads enable automated and personalised messaging based on the user's previous behaviour. We use dynamic ads as part of our retargeting and nurture strategy, where we scale personalisation without losing relevance. This creates higher click-through rates, better user experiences and more conversions – because the target audience perceives the message as accurate and valuable in relation to their needs.
360° Meta advertising
Strategic use of Facebook ad formats to help your business grow.
Our approach
At Versano, we believe that effective Facebook advertising is a strategic and customised process - not a standard solution. We work in a data-driven, structured and transparent way to ensure that your ads don't just create visibility, but real and measurable growth.
1. Thorough analysis of your Facebook advertising setup
Before we get started, we conduct a strategic audit of your current Facebook activities. Here, we assess what works, what hinders progress, and where there is untapped potential. This includes:
- Structure and performance of existing campaigns
- Target group segmentation, retargeting and audience overlap
- Advertisement formats, creative quality and message strategy
- Tracking setup, Pixel data, and conversion measurement
- ROAS, CPL and other key KPIs
The analysis provides us with the necessary insight to make informed decisions and prioritise where we can have the greatest impact first.
2. Development of a tailor-made strategy based on your business objectives
No two businesses are alike – and that's why your Facebook strategy shouldn't be standard either. Based on your goals, target groups and sales process, we develop a tactical plan tailored specifically to your business. This involves:
- Choosing ad formats based on the customer journey and purpose
- Channel strategy that integrates Facebook into your omnichannel setup
- Crafting targeted messages and CTAs for each stage of the funnel
- Plan for lead generation, nurturing, and conversion flows
- Budget allocation and scaling in relation to expected ROI
The strategy serves as a roadmap for ongoing collaboration and ensures that we work in a focused and targeted manner towards achieving results.
3. Execution of campaigns with a focus on performance and scalability
Once the strategy is in place, we begin setting up, creatively producing and activating campaigns. The goal here is clear: to generate leads and results – not just traffic and exposure. Here's what we work with:
- Production and versioning of advertisements, testing of creative content and hooks
- Advanced targeting and audience building
- Setting up lead flows, integrations, and automation
- Conversion tracking and data validation
- Retargeting and cross-channel synchronisation
We focus on structure and quality in the setup so that we can scale effectively and deliver stable results over time.
4. Continuous optimisation based on data and insights
Facebook advertising is never static. We monitor and analyse performance on a daily basis and optimise everything from target groups and messages to bidding strategies and budgets. Ongoing optimisation includes:
- A/B testing of advertisements, messages and formats
- Budget adjustment based on campaign return and potential
- Fine-tuning targeting, segmentation, and triggers
- Insights from Pixel, events and lead quality
- Reporting and recommendations for further development
Our approach is 100% data-driven and performance-focused. We use data as a basis for continuous improvement, expansion and refinement.
5. Reporting and 100% transparency: You always have full insight
Transparency is a core value at Versano. You have full insight into how your campaigns are performing – and we involve you in the decisions to the extent that you want. We don't work for you, but with you. We ensure this through:
- Monthly status meetings and performance reviews
- Sharing dashboards and key data in real time
- Proactive recommendations for optimisation and adjustment
- Advice on the next step in the lead journey
- Ongoing dialogue and sparring
We believe that close cooperation and ongoing alignment of expectations create the best results – and the strongest partnerships.
5 reasons why you should choose Versano as your Facebook partner
01.
Strategic focus on leads – not just clicks and views
At Versano, Facebook advertising is not a branding exercise – it is a performance channel designed to deliver concrete results. We build ad flows that target decision-makers and nurture them all the way from the first click to actual conversion.
We work with lead generation as part of an overall B2B strategy, where every advertisement serves a purpose and nothing is left to chance. This means that we measure what actually matters to your business: relevant leads, low cost per lead and high quality in the leads you receive.
02.
B2B specialists with 360° business understanding
We know how complex B2B markets can be and get that the buying journey is often long, involves multiple stakeholders, and requires trust. That's why our approach is always tailored to the B2B mindset – from content and timing to targeting and conversion flows.
Instead of shooting wide, we help you hit the mark. We translate your business goals into campaigns that actively work with funnel structures, segmented retargeting and data-driven decision-making. This gives you not just clicks – but leads with real value.
03.
Transparency and cooperation at eye level
With us, you won't get any black boxes or opaque reports. We prioritise close collaboration and ongoing dialogue, where we work together to build a strategy that you understand and can stand behind.
We report openly, share results and explain what we are testing – and why. You get access to live dashboards and receive support when you need it. We believe that trust and cooperation create the best results – and the strongest partnerships.
04.
Facebook as part of a larger omnichannel strategy
We never view Facebook as an isolated channel. On the contrary, we integrate Facebook advertising into your overall digital strategy – in conjunction with LinkedIn, for example., email marketing and your website.
By building bridges between channels, we ensure that your messages are consistent across platforms and support the entire customer journey. This creates higher recognition, stronger positioning and better conversion rates.
05.
Data and creativity in perfect balance
Effective Facebook advertising requires both insight and creativity. We combine deep data understanding with sharp creative craftsmanship so that your campaigns both perform and engage.
We systematically test messages, images and hooks – and continuously adapt them based on what the data tells us. This means that you always have a campaign that works with the market – not against it.
Book a
non-binding dialogue
Let's find out if we're a good match.
Book a no-obligation meeting in 15 minutes.
At the meeting we will:
- Present our approach
- Learn more about your needs
- Turn solution suggestions around
Frequently asked questions
Here you can find frequently asked questions and answers about Facebook advertising and Versano. Didn't find the answer you were looking for? Contact us here.
What is Facebook advertising?
Facebook advertising consists of paid campaigns on Meta platforms such as Facebook, Instagram, and Messenger, where you can target your messages to specific audiences based on demographics, interests, and behaviour. It is an effective channel for branding, lead generation, and remarketing.
Why use a Facebook Ads agency?
An experienced Facebook Ads agency ensures that your ads are optimised for performance. At Versano, we handle everything from target group setup and bidding strategies to ad creatives and A/B testing, so you get the most out of your budget. Our approach is data-driven, transparent and tailored to your business.
What sets Versano apart as a Facebook Ads agency?
Versano combines performance marketing, creative advertising and holistic strategy. We don't just focus on clicks and reach – but on real results such as leads, pipeline and revenue. As B2B specialists, we are used to handling longer sales journeys and complex customer journeys via Meta platforms.
What types of advertisements can be run on Facebook?
You can advertise with, among other things:
- Video and image ads in the feed and stories
- Carousel ads (multiple images/products)
- Lead Ads (forms directly on the platform)
- Dynamic Ads and product catalogue ads
- Retargeting to previous visitors
We help you choose and combine the formats that suit your goals and target groups.
Is Facebook advertising relevant for B2B companies?
Yes – especially when used strategically. Facebook and Instagram are used daily by decision-makers, and with the right segmentation and message, you can create brand awareness and nurturance in the early stages of the buying journey. Combined with LinkedIn and Google Ads, we create strong omnichannel strategies for B2B.
How much does it cost to advertise on Facebook?
Facebook works with flexible budgets – you can start small and scale up when you see results. The price depends on your target audience, competition and objectives. As a Facebook Ads agency, we advise you on budget optimisation, ROAS and lead price – and ensure that your investment pays off.
How quickly can I see results with Facebook advertising?
The first insights (views, clicks, conversions) often come within a few days. However, to optimise performance and ensure reliable results, we recommend a test period of 4–6 weeks, during which we continuously adjust the campaigns.
How do you measure the impact of Facebook ads?
We work with Meta Business Manager, server-side tracking, GA4 and CRM integration, so you can measure:
- Conversions
- CPA (Cost per Acquisition)
- ROAS (Return on Ad Spend)
- Qualified leads and pipeline
We provide monthly reports and dashboards with full transparency into your results.
Do you also handle advertising on Instagram?
Yes. Instagram is an integral part of Facebook's advertising platform. We utilise Instagram feeds, stories and reels to create visual, engaging advertisements – and ensure that they work in tandem with your other campaigns.
Do you assist with content and advertisement design?
Absolutely. Our team assists with both copywriting, graphic design and video, so that your adverts convert as effectively as possible. We ensure that your message hits the mark both visually and strategically – and is tailored to your target audience.
Can Facebook ads be combined with other marketing channels?
Yes – and they should. We integrate your Meta campaigns with Google Ads, LinkedIn advertising, SEO and email flows. As an omnichannel agency, we optimise the entire customer journey from first click to conversion - and ensure synergy between all platforms.
Book a 15 min. non-binding meeting 
Give us a call