Performance email marketing agency in Copenhagen
Email marketing: Get conversions and strong customer relationships
Email marketing isn't just newsletters. It's a precise and effective channel for engaging B2B decision-makers so that your leads convert. We ensure that your email marketing reaches the right leads with relevant and personalised content – throughout the entire customer journey. Let us help you build strong customer relationships that convert and drive real growth for your business.
Versano is a full-service digital marketing agency based in the heart of Copenhagen. With over 10 years of experience in performance marketing, we know how to use email marketing as an effective driver of your digital presence – creating measurable value throughout the customer journey.
See our email marketing cases (5/5 on Trustpilot)
Digital growth partner for ambitious businesses
Check out our Prices or contact us.
Targeted email marketing strategy: Email automation flows that convert and nurture leads
Without a well-thought-out email marketing strategy, you risk losing valuable opportunities to engage your leads and convert them into loyal customers.
- Data-driven email flows that hit your leads with conversion-optimised messages
- Personalised content and segmented campaigns that convert and create value throughout the customer journey
- Fair prices and no bullsh** or commitments
Email marketing that delivers results
We don't measure open rates, but real value and conversions
– Leads and sales. These are the KPIs we focus on when working with email marketing. We don't measure success based on open rates alone – but on actual business growth. Our goal is to create automated email flows and campaigns that convert your leads into customers and boost your bottom line. We are only satisfied when your email marketing generates measurable results.
200
Goldschmidt Ejendomme grew its con.rate by 34% and rented out +200 apartments.
-48
Norva24, the largest sludge extraction company in the Nordics, reduced their CPA by 48%.
28
Byggefakta Denmark grew the number of leads by 28% via push and pull initiatives.
185
Robell increased their ROAS by 175% and achieved a +6X return on investment. Google Ads.
70
Snevagten, Denmark's largest snow removal company, optimised their con.rate. with the 70%
98
NBS Nordic grew the number of leads by 98% in 2024 vs. 2023.
Cases
See how we've helped ambitious companies grow
“We're a seasonal business and we received a budget proposal for what the whole year could look like, which has been really cool for us because it shows that Versano has an excellent business sense and understand what it is we're doing.”
“We're a seasonal business and we received a budget proposal for what the whole year could look like, which has been really cool for us because it shows that Versano has an excellent business sense and understand what it is we're doing.”
Rasmus Aagård Snevagten
“Over the years, it has been a pleasure to work with Versano, as they are extremely passionate and among the most skilled digital marketing strategists we have in Denmark. I can highly recommend Versano and their expertise.“
“Over the years, it has been a pleasure to work with Versano, as they are extremely passionate and among the most skilled digital marketing strategists we have in Denmark. I can highly recommend Versano and their expertise.“
Mette Linneboe Pedersen Byggefakta Group AB
“It works well with Versano, partly because they have a dashboard where you can see how much time they spend. So there may be some months where only two hours are spent, and then you only pay for two hours.”
“It works well with Versano, partly because they have a dashboard where you can see how much time they spend. So there may be some months where only two hours are spent, and then you only pay for two hours.”
Cecilie Lemmeke Madsen Goldschmidt Ejendomme A/S
“ With Versano, we have successfully grown. Before, we had around 50 conversions on average per month on Google Ads. Now, we have around 300 conversions on average per month. So we have been tripling and doubling our conversions every year.“
“With Versano, we have successfully grown. Before, we had around 50 conversions on average per month on Google Ads. Now, we have around 300 conversions on average per month. So we have been tripling and doubling our conversions every year.“
Karolis Bingelis ROBELL
“Versano can help in every way, and that's great. And we've also seen an increase in conversions, which is fantastic. We've also noticed that the phones are ringing a lot more in the departments and that our overall visibility has increased.“
“Versano can help in every way, and that's great. And we've also seen an increase in conversions, which is fantastic. We've also noticed that the phones are ringing a lot more in the departments and that our overall visibility has increased.“
Peter Løwe Norva24
Cases
See our cases with some of Denmark's leading companies within their industry
“We're a seasonal business and we received a budget proposal for what the whole year could look like, which has been really cool for us because it shows that Versano has an excellent business sense and understand what it is we're doing.”
“We're a seasonal business and we received a budget proposal for what the whole year could look like, which has been really cool for us because it shows that Versano has an excellent business sense and understand what it is we're doing.”
Rasmus Aagård Snevagten
“Over the years, it has been a pleasure to work with Versano, as they are extremely passionate and among the most skilled digital marketing strategists we have in Denmark. I can highly recommend Versano and their expertise.“
“Over the years, it has been a pleasure to work with Versano, as they are extremely passionate and among the most skilled digital marketing strategists we have in Denmark. I can highly recommend Versano and their expertise.“
Mette Linneboe Pedersen Byggefakta Group AB
“It works well with Versano, partly because they have a dashboard where you can see how much time they spend. So there may be some months where only two hours are spent, and then you only pay for two hours.”
“It works well with Versano, partly because they have a dashboard where you can see how much time they spend. So there may be some months where only two hours are spent, and then you only pay for two hours.”
Cecilie Lemmeke Madsen Goldschmidt Ejendomme A/S
“ With Versano, we have successfully grown. Before, we had around 50 conversions on average per month on Google Ads. Now, we have around 300 conversions on average per month. So we have been tripling and doubling our conversions every year.“
“ With Versano, we have successfully grown. Before, we had around 50 conversions on average per month on Google Ads. Now, we have around 300 conversions on average per month. So we have been tripling and doubling our conversions every year.“
Karolis Bingelis ROBELL
“Versano can help in every way, and that's great. And we've also seen an increase in conversions, which is fantastic. We've also noticed that the phones are ringing a lot more in the departments and that our overall visibility has increased.“
“Versano can help in every way, and that's great. And we've also seen an increase in conversions, which is fantastic. We've also noticed that the phones are ringing a lot more in the departments and that our overall visibility has increased.“
Peter Løwe Norva24
Experienced marketing specialist
With us, you have one contact person, but a whole team behind you for all your marketing needs.
Signe has more than 5+ years of experience in email marketing – especially in medium-sized and large B2B companies. Signe is the lead on your email marketing efforts. She knows how to use email strategically to drive conversions, not just clicks and open rates.
.
360° email marketing
How we work strategically with email marketing to help you grow
Advanced email segmentation
If you send the same message to everyone, you won't reach anyone. At Versano, we build segments based on behavioural data, CRM integration and customer types, so your emails hit precisely where the recipient is in the decision-making process. The result is higher relevance, greater engagement and significantly better conversion rates.
Automated email flows
Sending manual emails is not a strategy – it's a time waster. We develop tailor-made, automated email flows for the entire customer journey – from onboarding and lead nurturing to winback. The flow is triggered by behaviour and automatically targeted, allowing you to generate leads and sales while you focus on other tasks.
Trigger-based email marketing
Timing is everything – also in your email marketing. Versano sets up campaigns that are automatically triggered by the recipient's behaviour – e.g. clicks, downloads or lack of activity. We ensure that your messages land when the recipient is most ready to act, which increases both engagement and conversion.
Lead scoring and qualification
A lead without priority is just a contact in your system. We implement lead scoring models that assess and weight your contacts based on interaction and behaviour. You get an overview of who is ready to buy and who still needs to be warmed up via targeted automated flows.
Email marketing CRM integration
Fragmented systems cost you both time and opportunities. We integrate your email marketing platforms with CRM, CMS and other marketing tools so that your data flows freely and gives you a comprehensive overview. This ensures better personalisation, higher efficiency and a coherent customer journey.
A/B split testing and email performance optimisation
Guesswork has no place in effective email marketing. At Versano, we continuously test everything from subject lines and send times to call-to-actions and content types. We actively use the results to optimise your email performance, so you can constantly build on what works.
360° Email marketing
How we work strategically with email marketing to help you grow.
Our approach
At Versano, we see email marketing as a strategic and business-critical channel – not just a series of newsletters in your customer's inbox. We work in a data-driven, value-based and fully transparent manner to ensure that email marketing becomes an integral growth engine in your overall marketing efforts. Here you can see how we structure our work with email marketing to create results that can be both measured and felt on the bottom line.
1. 360° email audit of your existing efforts
Before we make any changes, we analyse your current email marketing setup in depth. We identify what works – and what is holding you back.
This includes:
- Review of existing flows, campaigns and newsletters
- Analysis of open rates, click rates, unsubscribes, and conversions
- Segmentation logic and target group definition
- Platform setup, level of integration, and data quality
- GDPR compliance and permissions structure
The audit forms the basis for a targeted strategy and reveals both low-hanging fruit and structural opportunities for improvement.
2. Email strategy based on your business and customer journey
Based on the analysis and your KPIs, we create a tailor-made strategy that speaks to your target group – at the right time and with relevant content.
The strategy includes:
- Target group analysis and persona definition
- Plan for automated flows for the entire customer journey
- Content themes and communication frequency
- Defined KPIs and measurement parameters
- Interaction with other marketing channels
The strategy ensures that your emails are not just sent – but actually make a difference in terms of leads and revenue.
3. Builds and implements your flows and campaigns
Once the strategy has been approved, we execute it technically and creatively. We build, design and integrate your entire setup – so that it performs from day one.
We take care of:
- Setting up automated flows in your system (e.g. HubSpot, Klaviyo, ActiveCampaign)
- Design and copywriting of emails with a focus on conversion
- Integration with CRM and website triggers
- Segmentation and logic setup
- QA and testing across devices and clients
We ensure that your campaigns are ready to deliver value – without burdening your internal team.
4. Continuously measures, tests and optimises to ensure growth
Email marketing does not stop when the campaign is sent – that is when the work begins. We monitor performance and optimise continuously to ensure ongoing progress.
We work with:
- A/B testing of subject lines, content, and CTAs
- Monitoring engagement and conversions
- Ongoing improvements to flows and segments
- Strategy updates based on data and behaviour
- Monthly reports and recommendations
This approach ensures that your email campaigns are constantly evolving – and continue to deliver measurable results over time.
4 advantages of choosing Versano as your email marketing partner
01.
We create measurable results – not just high open rates
At Versano, email marketing isn't about sending as many emails as possible, but about generating conversions and growth. We measure our success by your bottom line – not by superficial figures.
02.
Strategy and execution in one place
We combine strategic advice with hands-on setup, design and integration. You don't have to coordinate between multiple parties and get a comprehensive solution that performs from day one.
03.
Tailored for B2B and complex customer journeys
We understand B2B, and we know how to use email marketing to nurture leads through longer purchasing journeys. Our solutions are tailored to decision-makers, not just impulse buyers.
04.
Data-driven approach and full transparency
Everything we build is based on data – and everything we deliver is documented. You get full insight into performance, access to live dashboards and concrete recommendations you can actually use.
Book a non-binding conversation
Book a non-binding conversation
Let's find out if we're a good match. Book a no-obligation meeting in 15 minutes.
At the meeting we will:
- Present our approach
- Learn more about your needs
- Turn solution suggestions around
Frequently asked questions
Here you can find frequently asked questions and answers about email marketing and Versano. Didn't find the answer you were looking for? Contact us here.
What is email marketing?
Email marketing is a digital marketing channel where companies communicate directly with leads and customers via email. This can include everything from newsletters and campaigns to automated flows and personal follow-ups. Email marketing is used strategically to build relationships, increase engagement and drive conversions throughout the customer journey.
Why is email marketing important for B2B companies?
For B2B companies, email marketing is an effective way to nurture leads, support longer decision-making processes and maintain customer relationships. It enables you to deliver relevant and personalised content at the right time – which increases the likelihood of conversion and strengthens trust in your company.
What can an email marketing agency like Versano help with?
As a specialist email marketing agency, Versano helps with everything from strategy, automation and segmentation to setting up flows, content production and performance optimisation. We take responsibility for the entire process – from idea to execution – so you get a complete solution that creates real value for your business.
What is the difference between regular email marketing and email marketing automation?
Traditional email marketing typically involves manual campaigns and newsletters. Email marketing automation, on the other hand, is about setting up intelligent, automated flows that respond to user behaviour. At Versano, we primarily work with automation because it creates more relevant experiences and better results over time.
How does Versano work with B2B email marketing?
We understand the long and complex decision-making processes involved in B2B. That's why we develop segmented and automated email flows that follow the customer journey from initial contact to conversion. We focus on lead nurturing, personalisation and timing – and everything is based on data and behavioural analysis.
Which email marketing platforms do you work with?
We work with a number of leading email marketing platforms such as HubSpot, ActiveCampaign, Klaviyo, Mailchimp and Salesforce Marketing Cloud. We select the platform based on your needs and take care of setup, integration and ongoing operation.
How quickly can you expect results from email marketing?
The impact of email marketing depends on your target audience, customer journey, and existing data. With automation and proper segmentation, you can often see initial results within a few weeks. At Versano, we focus on both quick wins and long-term performance.
Will email marketing still be effective in 2025?
Yes – more than ever. Although competition in the inbox is fierce, email marketing is still one of the most ROI-strong channels, especially when used strategically. With personalisation, automation and a data-driven approach, you can achieve high relevance and conversion rates that beat most other channels.
How do I get started with email marketing at Versano?
It starts with an initial meeting where we review your needs, goals and current setup. We then develop a concrete strategy and plan, which we execute together with you. You will be assigned a dedicated email specialist who will ensure progress and transparency throughout the entire process.
Book a 15 min. non-binding meeting 
Give us a call