Performance email marketing in Copenhagen
Email marketing: Drive conversion and strong customer relationships
Email marketing is more than just newsletters. It's a precise and effective channel with the potential to engage B2B decision makers and converting leads. We make sure your email marketing reaches the right leads with relevant and personalized content — across the entire customer journey. We help you build strong customer relationships that convert and drive tangible business growth.
Versano is a full-service digital marketing agency based in the heart of Copenhagen. With over 10 years of experience in performance marketing, we know how to use email marketing as an effective driver of your digital presence — and create measurable value throughout the customer journey.
See our email marketing cases (5/5 on Trustpilot)
En seriøs samarbejdspartner for mellemstore og store virksomheder
Tjek vores priser eller kontakt os.
Målrettet email marketing strategi: Email automation flows, der konverterer og laver lead-nuture
Without a carefully considered email marketing strategy, you risk losing valuable opportunities to engage your leads and convert them into loyal customers. Read more about it
- Data-driven email flows that hit your leads with conversion-optimized messages
- Personalized content and segmented campaigns that convert and create value throughout the customer journey
- Fair prices and no bullsh** or binding
Email marketing that drives results
We don't measure opening rates — we measure real value and conversions
- Leads and sales. These are the KPIs we aim for when working with email marketing. We don't measure success on open rates alone - but on real business growth. Our goal is to create automated email flows and campaigns that convert your leads into customers and boost your bottom line. We are only satisfied when your email marketing creates measurable results.
200
Goldschmidt Properties grew its conversion rate by 34% and rented out +200 apartments.
-48
Norva24, the largest sludge extraction company in the Nordics, reduced their CPA by 48%.
28
Byggefakta Denmark grew the number of leads by 28% through push and pull initiatives.
185
Robell lifted their ROAS by 175% and made +6X revenue on Google Ads.
70
Snevagten, Denmark's largest snow removal company, optimized their con.rate by 70%.
98
NBS Nordic grew the number of leads by 98% in 2024 vs. 2023.
Cases
This is how we help leading companies drive digital growth
"We are a seasonal business and have, among other things, received a budget proposal for what the whole year could look like, which has been really cool for us because it shows that Versano has a really good business understanding with a firm grasp of we are doing."
"We are a seasonal business and have, among other things, received a budget proposal for what the whole year could look like, which has been really cool for us because it shows that Versano has a really good business understanding with a firm grasp of we are doing."
Rasmus Aagård The snow guard
"It has been a pleasure working with Versano over the years, as they are extremely passionate and among the very best digital marketing strategists we have in Denmark. I can highly recommend Versano and their competencies."
"It has been a pleasure working with Versano over the years, as they are extremely passionate and among the very best digital marketing strategists we have in Denmark. I can highly recommend Versano and their competencies."
Mette Linneboe Pedersen Byggefakta Group AB
"It works well with Versano, partly because they have a dashboard where you can see how much time they spend. Then there may be some months where only two hours are spent, and then you pay for those two hours."
"It works well with Versano, partly because they have a dashboard where you can see how much time they spend. Then there may be some months where only two hours are spent, and then you pay for those two hours."
Cecilie Lemmeke Madsen Goldschmidt Real Estate A/S
" With Versano we have successfully been growing. Before we had around 50 conversions on a monthly average on Google Ads. Now we do about 300 conversions on a monthly average. So we have been tribeling and doubling our conversions every year."
"With Versano we have successfully been growing. Before we had around 50 conversions on a monthly average on Google Ads. Now we do about 300 conversions on a monthly average. So we have been tribeling and doubling our conversions every year."
Karolis Bingelis ROBELL
"Versano can help all the way around, which is great. We've also seen an increase in conversions, which is great. We can also hear that the phones are ringing a lot more in the departments and that our overall visibility has increased."
"Versano can help all the way around, which is great. We've also seen an increase in conversions, which is great. We can also hear that the phones are ringing a lot more in the departments and that our overall visibility has increased."
Peter Løwe Norva24
Cases
See our cases with some of Denmark's leading companies within their industry
"We are a seasonal business and have, among other things, received a budget proposal for what the whole year could look like, which has been really cool for us because it shows that Versano has a really good business understanding with a firm grasp of we are doing."
"We are a seasonal business and have, among other things, received a budget proposal for what the whole year could look like, which has been really cool for us because it shows that Versano has a really good business understanding with a firm grasp of we are doing."
Rasmus Aagård The snow guard
"It has been a pleasure working with Versano over the years, as they are extremely passionate and among the very best digital marketing strategists we have in Denmark. I can highly recommend Versano and their competencies."
"It has been a pleasure working with Versano over the years, as they are extremely passionate and among the very best digital marketing strategists we have in Denmark. I can highly recommend Versano and their competencies."
Mette Linneboe Pedersen Byggefakta Group AB
"It works well with Versano, partly because they have a dashboard where you can see how much time they spend. Then there may be some months where only two hours are spent, and then you pay for those two hours."
"It works well with Versano, partly because they have a dashboard where you can see how much time they spend. Then there may be some months where only two hours are spent, and then you pay for those two hours."
Cecilie Lemmeke Madsen Goldschmidt Real Estate A/S
" With Versano we have successfully been growing. Before we had around 50 conversions on a monthly average on Google Ads. Now we do about 300 conversions on a monthly average. So we have been tribeling and doubling our conversions every year."
" With Versano we have successfully been growing. Before we had around 50 conversions on a monthly average on Google Ads. Now we do about 300 conversions on a monthly average. So we have been tribeling and doubling our conversions every year."
Karolis Bingelis ROBELL
"Versano can help all the way around, which is great. We've also seen an increase in conversions, which is great. We can also hear that the phones are ringing a lot more in the departments and that our overall visibility has increased."
"Versano can help all the way around, which is great. We've also seen an increase in conversions, which is great. We can also hear that the phones are ringing a lot more in the departments and that our overall visibility has increased."
Peter Løwe Norva24
Experienced marketing specialist
At Versano, you have one contact person — but you also get an entire team supporting your marketing efforts.
Signe has 5+ years of experience with email marketing - especially in medium and large B2B companies. Signe is the lead on your email marketing. She knows how to use email strategically to drive conversions, not just clicks and open rates.Read more about it
360° email marketing
How we work strategically with email marketing to help you grow
Advanced email segmentation
If you send the same thing to everyone, you'll reach no one. At Versano, we build segments based on behavioral data, CRM integration and customer types, so your emails hit exactly where the recipient is in the decision-making process. The result is higher relevance, greater engagement and significantly better conversion rates.
Automated email flows
Sending manual emails isn't a strategy - it's a time waster. We develop customized, automated email flows for the entire customer journey - from onboarding and lead nurturing to winback. The flow is triggered by behavior and automatically targeted to generate leads and sales while you focus on other tasks.
Trigger-based email marketing
Timing is everything - also in your email marketing. Versano sets up campaigns that are automatically triggered by recipient behavior - such as clicks, downloads or lack of activity. We ensure that your messages land when the recipient is most ready to act, increasing both engagement and conversion.
Lead scoring and qualification
A lead without priority is just a contact in your system. We implement lead scoring models that rate and weight your contacts based on interaction and behavior. You get an overview of who is ready to sell and who still needs warming up via targeted automated flows.
Email marketing CRM integration
Fragmented systems cost you time and opportunities. We integrate your email marketing with CRM, CMS and other marketing tools so that your data flows freely and gives you a single overview. This ensures better personalization, higher efficiency and a coherent customer journey.
A/B split testing and email performance optimization
Guesswork has no place in effective email marketing. At Versano, we continuously test everything from subject lines and send times to call-to-actions and content types. We actively use the results to optimize your email performance, so you're constantly building on what works.
360° Email marketing
How we work strategically with Email marketing to help you grow.
Our method
At Versano, we see email marketing as a strategic and business-critical channel - not just a series of newsletters in your customer's inbox. We work data-driven, value-based and with full transparency to ensure that email marketing becomes an integral growth engine in your overall marketing efforts. Here you can see how we structure our work with email marketing to create results that can be measured and felt on the bottom line.
1. 360° email audit of your existing efforts
Before we make a move, we analyze your current email marketing in depth. We identify what's working - and what's holding you back.
This includes:
- Review existing flows, campaigns and newsletters
- Analyze open rates, click-through rates, unsubscribes and conversions
- Segmentation logic and audience definition
- Platform setup, integration level and data quality
- GDPR compliance and permissions structure
The audit forms the basis for a targeted strategy and reveals both low-hanging fruit and structural improvement opportunities.
2. Email strategy based on your business and customer journey
Based on the analysis and your KPIs, we create a tailored strategy that speaks to your target audience - at the right time and with relevant content.
The strategy includes:
- Audience analysis and persona definition
- Plan for automated flows for the entire customer journey
- Content themes and communication frequency
- Defined KPIs and metrics
- Interaction with other marketing channels
This strategy ensures that your emails don't just get sent - but actually make a difference in terms of leads and revenue.
3. Build and implement your flows and campaigns
Once the strategy is approved, we execute it technically and creatively. We build, design and integrate your entire setup - so it performs from day one.
We take care of:
- Setting up automated flows in your system (e.g. HubSpot, Klaviyo, ActiveCampaign)
- Email design and copywriting with a focus on conversion
- Integration with CRM and website triggers
- Segmentation and logic setup
- QA and testing across devices and clients
We make sure your campaigns are ready to deliver value - without burdening your internal team.
4. Continuously measure, test and optimize to ensure growth
Email marketing doesn't stop when the campaign is sent - this is where the work begins. We monitor performance and optimize continuously to ensure continuous progress.
We work with:
- A/B testing of subject lines, content and CTAs
- Monitoring engagement and conversions
- Continuous improvements to flows and segments
- Strategy updates based on data and behavior
- Monthly reports and recommendations
This approach ensures that your email efforts are constantly evolving - and continue to create measurable results over time.
4 benefits of choosing Versano as your email marketing
01.
We create measurable results - not just high open rates
At Versano, email marketing isn't about sending as many emails as possible, it's about driving conversions and growth. We measure our success on your bottom line - not on superficial numbers.
02.
Strategy and execution in one place
We combine strategic advice with hands-on setup, design and integration. You don't have to coordinate between multiple parties and get a single solution that performs from day one.
03.
Tailored for B2B and complex customer journeys
We understand B2B and we know how to use email marketing to nurture leads through longer buying journeys. Our solutions are tailored to decision makers, not just impulse buyers.
04.
Data-driven approach and full transparency
Everything we build is based on data - and everything we deliver is documented. You get full insight into performance, access to live dashboards and concrete recommendations you can actually use.
Ready for an introductory chat?
Ready for an introductory chat?
Book a no-obligation 15-minute conversation - and let's find out if we're a good match. No slides. Just concrete advice.
At the meeting we will
- Presenting our method
- Learn more about your needs
- Discuss possible solutions
Frequently asked questions
Here you can find frequently asked questions and answers about email marketing and Versano. Didn't find the answer you were looking for? Contact us here.
What is email marketing?
Email marketing is a digital marketing channel where companies communicate directly with leads and customers via emails. It can be anything from newsletters and campaigns to automated flows and personal follow-ups. Email marketing is used strategically to build relationships, increase engagement and drive conversions throughout the customer journey.
Why is email marketing important for B2B companies?
For B2B companies, email marketing is an effective way to nurture leads, support longer decision-making processes and retain customer relationships. It enables you to deliver relevant and personalized content at the right time - increasing the likelihood of conversion and building trust in your business.
What can an email marketing agency like Versano help with?
As a specialized email marketing agency, Versano helps you with everything from strategy, automation and segmentation to setting up flows, content production and performance optimization. We take responsibility for the entire process - from idea to execution - so you get a complete solution that creates real value for your business.
What is the difference between regular email marketing and email marketing automation?
Regular email marketing typically involves manual campaigns and newsletters. Email marketing automation, on the other hand, is about setting up intelligent, automated flows that respond to user behavior. At Versano, we primarily work with automation because it creates more relevant experiences and better results over time.
How does Versano work with B2B email marketing?
We understand the long and complex decision-making processes in B2B. That's why we develop segmented and automated email flows that follow the customer journey from first contact to conversion. We focus on lead nurturing, personalization and timing - all based on data and behavioral analysis.
Which email marketing platforms do you work with?
We work with a number of leading email marketing such as HubSpot, ActiveCampaign, Klaviyo, Mailchimp and Salesforce Marketing Cloud. We choose the platform based on your needs and take care of setup, integration and ongoing operations.
How quickly can you expect results with email marketing?
The effectiveness of email marketing depends on your target audience, customer journey and existing data. With automation and proper segmentation, you can often see the first results within weeks. At Versano, we focus on both quick wins and long-term performance.
Is email marketing still effective in 2025?
Yes - more than ever. Even though inbox competition is high, email marketing is still one of the most ROI-rich channels, especially when used strategically. With personalization, automation and a data-driven approach, you can achieve high relevance and conversion rates that beat most other channels.
How do I get started with email marketing at Versano?
It starts with an initial meeting where we review your needs, goals and current setup. We then develop a concrete strategy and plan that we execute together with you. You get a dedicated email specialist to ensure progress and transparency throughout the process.
Book a 15 min. non-binding meeting 
Give us a call