B2B lead generation agency in Copenhagen
Get help with online lead generation – and get leads that convert
Forget irrelevant enquiries and cold leads. We help you attract decision-makers who are genuinely interested in what you have to offer – and we ensure that they meet you exactly where they are in their buying journey. Leads that actually have real value for your business – and who are ready to become customers.
Versano is a full-service digital marketing agency located in the heart of Copenhagen. With over 10 years of experience in online lead generation, we know how any business can build a rock-solid digital lead engine – regardless of industry.
See our growth cases (5/5 on Trustpilot)
Targeted B2B lead generation: Get hot leads, not just traffic
Lead generation is the foundation of any healthy B2B sales process. Without a solid online lead generation strategy, you risk losing touch with potential customers who are actively looking for your solutions – but end up finding your competitors instead.
- Only hot leads that generate real value and sales
- Holistic omnichannel approach to online B2B lead generation
- Fair prices and no bullsh**
- No salespeople or commitments
Lead generation that generates sales
We don't measure clicks and cold leads, but real value and sales.
– Warm leads and sales. These are the KPIs we aim for our customers and partners when we work with lead generation. We measure our success according to your company's growth – not views and clicks. We're only satisfied when your revenue increases.
200
Goldschmidt Ejendomme grew its con.rate by 34% and rented out +200 apartments.
-48
Norva24, the largest sludge extraction company in the Nordics, reduced their CPA by 48%.
28
Byggefakta Denmark grew the number of leads by 28% via push and pull initiatives.
185
Robell increased their ROAS by 175% and achieved a +6X return on investment. Google Ads.
70
Snevagten, Denmark's largest snow removal company, optimised their con.rate. with the 70%
98
NBS Nordic grew the number of leads by 98% in 2024 vs. 2023.
Cases
We've helped leading companies achieve digital growth
“We're a seasonal business and we received a budget proposal for what the whole year could look like, which has been really cool for us because it shows that Versano has an excellent business sense and understand what it is we're doing.”
“We're a seasonal business and we received a budget proposal for what the whole year could look like, which has been really cool for us because it shows that Versano has an excellent business sense and understand what it is we're doing.”
Rasmus Aagård Snevagten
“Over the years, it has been a pleasure to work with Versano, as they are extremely passionate and among the most skilled digital marketing strategists we have in Denmark. I can highly recommend Versano and their expertise.“
“Over the years, it has been a pleasure to work with Versano, as they are extremely passionate and among the most skilled digital marketing strategists we have in Denmark. I can highly recommend Versano and their expertise.“
Mette Linneboe Pedersen Byggefakta Group AB
“It works well with Versano, partly because they have a dashboard where you can see how much time they spend. So there may be some months where only two hours are spent, and then you only pay for two hours.”
“It works well with Versano, partly because they have a dashboard where you can see how much time they spend. So there may be some months where only two hours are spent, and then you only pay for two hours.”
Cecilie Lemmeke Madsen Goldschmidt Ejendomme A/S
“ With Versano, we have successfully grown. Before, we had around 50 conversions on average per month on Google Ads. Now, we have around 300 conversions on average per month. So we have been tripling and doubling our conversions every year.“
“With Versano, we have successfully grown. Before, we had around 50 conversions on average per month on Google Ads. Now, we have around 300 conversions on average per month. So we have been tripling and doubling our conversions every year.“
Karolis Bingelis ROBELL
“Versano can help in every way, and that's great. And we've also seen an increase in conversions, which is fantastic. We've also noticed that the phones are ringing a lot more in the departments and that our overall visibility has increased.“
“Versano can help in every way, and that's great. And we've also seen an increase in conversions, which is fantastic. We've also noticed that the phones are ringing a lot more in the departments and that our overall visibility has increased.“
Peter Løwe Norva24
Cases
See our cases with some of Denmark's leading companies within their industry
“We're a seasonal business and we received a budget proposal for what the whole year could look like, which has been really cool for us because it shows that Versano has an excellent business sense and understand what it is we're doing.”
“We're a seasonal business and we received a budget proposal for what the whole year could look like, which has been really cool for us because it shows that Versano has an excellent business sense and understand what it is we're doing.”
Rasmus Aagård Snevagten
“Over the years, it has been a pleasure to work with Versano, as they are extremely passionate and among the most skilled digital marketing strategists we have in Denmark. I can highly recommend Versano and their expertise.“
“Over the years, it has been a pleasure to work with Versano, as they are extremely passionate and among the most skilled digital marketing strategists we have in Denmark. I can highly recommend Versano and their expertise.“
Mette Linneboe Pedersen Byggefakta Group AB
“It works well with Versano, partly because they have a dashboard where you can see how much time they spend. So there may be some months where only two hours are spent, and then you only pay for two hours.”
“It works well with Versano, partly because they have a dashboard where you can see how much time they spend. So there may be some months where only two hours are spent, and then you only pay for two hours.”
Cecilie Lemmeke Madsen Goldschmidt Ejendomme A/S
“ With Versano, we have successfully grown. Before, we had around 50 conversions on average per month on Google Ads. Now, we have around 300 conversions on average per month. So we have been tripling and doubling our conversions every year.“
“ With Versano, we have successfully grown. Before, we had around 50 conversions on average per month on Google Ads. Now, we have around 300 conversions on average per month. So we have been tripling and doubling our conversions every year.“
Karolis Bingelis ROBELL
“Versano can help in every way, and that's great. And we've also seen an increase in conversions, which is fantastic. We've also noticed that the phones are ringing a lot more in the departments and that our overall visibility has increased.“
“Versano can help in every way, and that's great. And we've also seen an increase in conversions, which is fantastic. We've also noticed that the phones are ringing a lot more in the departments and that our overall visibility has increased.“
Peter Løwe Norva24
Experienced lead generation specialists
With us, you have one contact person, but a whole team behind you for all your marketing needs.
Meet Thomas. Thomas has been running ads with a focus on lead generation for over 10 years. He is an expert at taking your lead generation to new heights and knows how any business can generate real leads – not irrelevant enquiries. Especially if your target audience is demanding and goes through a complex customer journey.
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360° B2B lead generation
Strategic lead generation that creates value in practice
Account-Based Marketing (ABM)
When working in B2B, it is rare for a single decision-maker to hold all the keys. That is why we work with Account-Based Marketing, where we identify and target the entire decision-making team in specific companies that match your ideal customer profile. We use advertising, email flows and personalised content to build relationships and warm up leads over time – with the clear goal of leading them to a qualified dialogue with your sales team.
Lead magnets and gated content
Knowledge is currency in B2B. That's why we develop targeted lead magnets such as e-books, guides, white papers and webinars that address your customers' specific challenges and questions. We make it easy and relevant to provide information – and ensure that every single lead we generate has already shown interest in exactly what you offer. This results in better conversion rates and stronger sales dialogues.
Marketing automation and lead nurturing
A lead is worthless if it is not followed up on. That is why we build intelligent automated flows that process leads with relevant content over time – based on behaviour, interest and position in the customer journey. We work with systems such as HubSpot, ActiveCampaign and Klaviyo to ensure that your leads are qualified and nurtured – so that your sales team meets them when they are ready for dialogue, not before.
Paid Social and Google Ads
Paid advertising is an essential part of lead generation – but it must be done correctly. We combine Google Ads with targeted advertising on platforms such as LinkedIn and Facebook, depending on the industry and target audience. We make a strategic split between TOFU (top funnel) and BOFU (bottom funnel) advertising, ensuring that we are always working towards the next action – click, download, demo or meeting booking.
Landing pages and conversion optimisation
Even the best advertising budget will be wasted if you send your leads to pages that don't convert. We develop and optimise dedicated landing pages with a sharp message, clear value proposition and intuitive conversion points. Everything is A/B tested and continuously improved – so you get the most out of every single visit.
Performance and transparency
All our initiatives are measured and evaluated on an ongoing basis. We report not only on the number of leads, but also on value and progression throughout the sales funnel. Our customers have access to dashboards, ongoing sparring and regular status meetings, where we work together to further develop the strategy. For us, lead generation is not just a channel – it is a partnership for growth.
360° B2B lead generation
Strategic lead generation that creates value in practice
Our approach
At Versano, we believe that strong results start with insight and end with action. That's why we have a clear, structured process that ensures we deliver measurable results – and continuously optimise along the way. Here's how we work with you, our customer, to create long-term results that integrate with the rest of your marketing efforts.
1. Start by understanding your business and target audience
To generate leads that deliver real value, we need to understand who they are relevant to – and why. That's why we start every collaboration by diving deep into your business, your customers and your sales processes.
This includes:
- Review of ICP (ideal customer profile) and decision-makers
- Understanding your sales journey and key touchpoints
- Analysis of current channels, campaigns and results
- Identification of existing strengths and weaknesses in the lead flow
The better we understand your goals, the more precisely we can target our efforts. It's not about gut feelings – it's about strategic choices based on your reality.
2. Developing a channel strategy tailored to your funnel
Effective lead generation requires us to be present in the right places, at the right time – with the right message. That is why we put together a tailor-made channel strategy that covers the entire customer journey.
We take a position on:
- Which platforms we should activate (e.g. LinkedIn, Google Ads, Facebook, email)
- How we allocate budget between TOFU, MOFU and BOFU initiatives
- How we balance paid, owned and earned media
- How we create synergy between channels
The goal is to build a robust and scalable lead ecosystem – one that not only generates awareness, but also converts and nurtures your leads into sales.
3. Produces targeted and value-based content
Content is what builds bridges between you and your customers. At Versano, we develop content that is designed to inform, engage and convert – depending on where your target audience is in their journey.
We work with:
- Lead magnets (e-books, guides, webinars, checklists)
- Advertising material for paid social and search
- Automated email flows and lead nurturing
- Landing pages and conversion-optimised micro content
All content is developed based on data and testing – and continuously adapted so that we always focus on what works.
4. Setting up, tracking, and automating your lead engine
A robust setup is essential to ensure that no leads are lost – and that you can act on your data. That is why we take care of the entire technical foundation and ensure that your lead generation system runs smoothly.
This entails:
- Tracking and conversion measurement (Google Tag Manager, GA4, Meta, LinkedIn)
- Setting up lead forms, CRM integrations, and email automation
- Lead scoring and segmentation based on behaviour and interest
- GDPR-compliant data management and user-friendly flows
We build a lead engine that runs – even when you're asleep. And we ensure that your sales team has the best conditions for converting leads.
5. Ongoing analysis, optimisation and reporting
Results are not only created in the setup – they are created in the development. That is why we continuously work with performance analyses and optimisation at channel, advertisement and content level.
You will receive:
- Customised dashboards and full access to your data
- Ongoing A/B testing and performance optimisation
- Quarterly strategy sessions and regular monthly reporting
- Close, transparent sparring with a dedicated team
We never stand still – and we never go on autopilot. For us, lead generation is a collaboration that should push your business forward.
6. Building domain authority & link building
We build your domain authority through strategic link building, including:
- Quality backlinks from relevant and credible sources
- Digital PR and guest posts
- Mentions and citations in relevant media
We focus on quality over quantity and only use transparent and sustainable methods that we know work.
7. Ongoing monitoring & reporting
SEO is an ongoing process. We report regularly and make data-driven decisions based on:
- Keyword development, traffic and conversions
- Use of dashboards and performance tracking
- Adjustments in line with Google updates and new opportunities
We work closely with you depending on your needs and ensure that all SEO efforts are always based on measurable value for your business.
4 reasons why you should choose Versano as your lead generation partner
01.
We don't just deliver leads, we deliver qualified dialogues
At Versano, lead generation is not about volume, but relevance. We focus relentlessly on attracting decision-makers and companies that match your ideal customer profile – and that have real potential for conversion. Through strategic advertising, content and automation, we guide leads all the way through the sales funnel, so your sales team gets enquiries they can actually work with. The result is a pipeline filled with quality – not noise.
02.
A 360° approach to lead generation – the entire customer journey in play
Many agencies focus either on paid media or content. We think holistically. At Versano, we combine strategy, channels, content and automation into a single setup that supports your entire customer journey. We ensure that your leads receive the right message at the right time – from the first click to the final conversion. This means higher conversion rates, better ROI and a much more consistent experience for your potential customers.
03.
Transparency and close partnership
We don't work behind closed dashboards or with long response times. When you collaborate with Versano, you get a genuine partnership based on openness, honesty and execution. You always have access to your data, can follow performance in real time, and receive ongoing support from a team that knows your business inside out. We take responsibility – and we are available when you need us.
04.
We dare to stand by the results
At our company, it is not enough to present a strategy – we also execute it. We set clear KPIs, follow up, test and optimise continuously. And if something does not work, we say so openly and act on it. Our success depends on yours – and that is the fundamental premise for everything we do.
Ready for an introductory chat?
Ready for an introductory chat?
Book a no-obligation 15-minute conversation - and let's find out if we're a good match. No slides. Just concrete sparring.
At the meeting we will
- Present our approach
- Learn more about your needs
- Turn solution suggestions around
Frequently asked questions
Here you can find frequently asked questions and answers about lead generation and Versano. Didn't find the answer you were looking for? Contact us here.
What is B2B lead generation?
B2B lead generation is the process of attracting and collecting contact information on potential customers in a business-to-business context. It involves reaching decision-makers in other companies with the aim of converting them into paying customers through targeted marketing and sales nurturing.
How does Versano work with B2B lead generation?
At Versano, we work strategically with the entire lead generation process – from the first click to a qualified sales meeting. We combine channels such as LinkedIn, Meta, Google Ads, email and content marketing in a 360° setup that both creates awareness and converts visitors into valuable leads. Our approach is holistic, data-driven and tailored to your business.
Which channels do you use for online lead generation?
We employ an omnichannel strategy with a focus on platforms that suit your target audience. This may include:
- LinkedIn for targeting decision-makers
- Google Ads for search-based lead generation
- Facebook and Meta for awareness and remarketing
- Email automation for lead nurturing and qualification
Our goal is to utilise each channel strategically throughout the customer journey.
What is the difference between regular leads and qualified B2B leads?
A regular lead can be anyone who fills out a form – but a qualified B2B lead is a contact person in a company who both matches your target group and has shown genuine interest in your product or service. At Versano, we work with lead scoring and segmentation so that you only spend time on leads with high value and conversion potential.
How do you measure the impact of lead generation?
We always work with clearly defined KPIs, dashboards and reporting. This means that you can continuously monitor how many leads are coming in, how they are performing through the sales funnel, and what your ROI is. We don't just measure the number of leads – we measure quality, conversion rates and real business value.
What types of companies do you help with B2B lead generation?
We primarily work with B2B companies that have longer customer journeys and complex sales processes – e.g. SaaS companies, consulting firms, IT companies, and companies with high ticket sales. Regardless of industry, our focus is the same: to deliver measurable results and create growth through qualified lead generation.
How soon can I expect results?
Lead generation is a strategic investment that often yields initial results within a few weeks – but the full effect is typically seen after 2–3 months, once campaigns have been tested, optimised and scaled. We work in an agile and data-driven manner, enabling us to adapt and optimise quickly.
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