AI-driven SEO agency
AI SEO – become visible in LLM chatbots and Google AI Overviews
Ready to scale your SEO strategy with AI-driven SEO? Let us help you leverage generative AI to scale your content production and achieve strong visibility and thought leadership in Google AI Overviews and LLM chatbots such as ChatGPT, Perplexity, Gemini, and Copilot.
At Versano, we have been working with AI SEO, GEO optimisation, LLM SEO, AOE optimisation (many names for the same thing) since 2024. Our SEO experts have their finger on the pulse, so we always know how our partners are utilising new AI technologies to build a rock-solid SEO strategy.
See our SEO cases (5/5 on Trustpilot)
Targeted AI SEO: Scale your SEO strategy and leverage new technological opportunities for online visibility
The SEO landscape is constantly changing. New technologies such as LLMs (Large Language Models) and AI-driven searches (Google AI Overviews) are creating entirely new rules for how brands are found and mentioned.
- Optimising brand mentions in AI-generated responses
- Scalable and automated SEO using AI
- Keywords that convert traffic into measurable results and growth
- Fair prices, no strings attached, and zero bullsh**
AI-driven SEO that delivers results
We measure not only traffic and keywords, but real value and conversions.
– Leads and sales. These are our KPIs when we work with SEO. We measure our success by your company's growth – not just by the number of views and clicks. We are only satisfied when your revenue increases.
200
Goldschmidt Ejendomme grew its con.rate by 34% and rented out +200 apartments.
-48
Norva24, the largest sludge extraction company in the Nordics, reduced their CPA by 48%.
28
Byggefakta Denmark grew the number of leads by 28% via push and pull initiatives.
185
Robell increased their ROAS by 175% and achieved a +6X return on investment. Google Ads.
70
Snevagten, Denmark's largest snow removal company, optimised their con.rate. with the 70%
98
NBS Nordic grew the number of leads by 98% in 2024 vs. 2023.
Cases
We've helped leading companies achieve digital growth
“We're a seasonal business and we received a budget proposal for what the whole year could look like, which has been really cool for us because it shows that Versano has an excellent business sense and understand what it is we're doing.”
“We're a seasonal business and we received a budget proposal for what the whole year could look like, which has been really cool for us because it shows that Versano has an excellent business sense and understand what it is we're doing.”
Rasmus Aagård Snevagten
“Over the years, it has been a pleasure to work with Versano, as they are extremely passionate and among the most skilled digital marketing strategists we have in Denmark. I can highly recommend Versano and their expertise.“
“Over the years, it has been a pleasure to work with Versano, as they are extremely passionate and among the most skilled digital marketing strategists we have in Denmark. I can highly recommend Versano and their expertise.“
Mette Linneboe Pedersen Byggefakta Group AB
“It works well with Versano, partly because they have a dashboard where you can see how much time they spend. So there may be some months where only two hours are spent, and then you only pay for two hours.”
“It works well with Versano, partly because they have a dashboard where you can see how much time they spend. So there may be some months where only two hours are spent, and then you only pay for two hours.”
Cecilie Lemmeke Madsen Goldschmidt Ejendomme A/S
“ With Versano, we have successfully grown. Before, we had around 50 conversions on average per month on Google Ads. Now, we have around 300 conversions on average per month. So we have been tripling and doubling our conversions every year.“
“With Versano, we have successfully grown. Before, we had around 50 conversions on average per month on Google Ads. Now, we have around 300 conversions on average per month. So we have been tripling and doubling our conversions every year.“
Karolis Bingelis ROBELL
“Versano can help in every way, and that's great. And we've also seen an increase in conversions, which is fantastic. We've also noticed that the phones are ringing a lot more in the departments and that our overall visibility has increased.“
“Versano can help in every way, and that's great. And we've also seen an increase in conversions, which is fantastic. We've also noticed that the phones are ringing a lot more in the departments and that our overall visibility has increased.“
Peter Løwe Norva24
Cases
See our cases with some of Denmark's leading companies within their industry
“We're a seasonal business and we received a budget proposal for what the whole year could look like, which has been really cool for us because it shows that Versano has an excellent business sense and understand what it is we're doing.”
“We're a seasonal business and we received a budget proposal for what the whole year could look like, which has been really cool for us because it shows that Versano has an excellent business sense and understand what it is we're doing.”
Rasmus Aagård Snevagten
“Over the years, it has been a pleasure to work with Versano, as they are extremely passionate and among the most skilled digital marketing strategists we have in Denmark. I can highly recommend Versano and their expertise.“
“Over the years, it has been a pleasure to work with Versano, as they are extremely passionate and among the most skilled digital marketing strategists we have in Denmark. I can highly recommend Versano and their expertise.“
Mette Linneboe Pedersen Byggefakta Group AB
“It works well with Versano, partly because they have a dashboard where you can see how much time they spend. So there may be some months where only two hours are spent, and then you only pay for two hours.”
“It works well with Versano, partly because they have a dashboard where you can see how much time they spend. So there may be some months where only two hours are spent, and then you only pay for two hours.”
Cecilie Lemmeke Madsen Goldschmidt Ejendomme A/S
“ With Versano, we have successfully grown. Before, we had around 50 conversions on average per month on Google Ads. Now, we have around 300 conversions on average per month. So we have been tripling and doubling our conversions every year.“
“ With Versano, we have successfully grown. Before, we had around 50 conversions on average per month on Google Ads. Now, we have around 300 conversions on average per month. So we have been tripling and doubling our conversions every year.“
Karolis Bingelis ROBELL
“Versano can help in every way, and that's great. And we've also seen an increase in conversions, which is fantastic. We've also noticed that the phones are ringing a lot more in the departments and that our overall visibility has increased.“
“Versano can help in every way, and that's great. And we've also seen an increase in conversions, which is fantastic. We've also noticed that the phones are ringing a lot more in the departments and that our overall visibility has increased.“
Peter Løwe Norva24
Experienced AI SEO specialists
With us, you have one contact person, but a whole team behind you for all your marketing needs.
Meet Alexander – your SEO lead with 7+ years of experience. He works purposefully with SEO to get you traffic that converts – not just clicks. With expertise in both on-page, technical SEO and AI SEO, he helps you adapt to the new search reality, where LLMs, GEO and AOE shape the rules of the game.
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360° AI SEO
How we work strategically with generative AI and SEO to help you grow
AI-powered keyword analysis that finds hidden opportunities
Many companies overlook valuable keywords because they only look at traditional tools. With AI-driven keyword analysis, Versano identifies new search terms and intentions that users enter into both Google and LLM-based systems. We ensure that your company hits the right keywords across platforms – thereby increasing your visibility where customers are actually searching.
Content optimisation for LLMs and Google – simultaneously
Good content should not only rank well in Google, but also be mentioned and used in LLMs and AI-generated responses. Versano optimises your content so that it meets search engine requirements while also being easily recognisable and quotable by AI models. The result is a strategy that ensures more brand mentions and stronger digital authority.
Technical AI SEO: prepare your website for the future
Slow loading times, poor structure and a lack of semantic signals are costly in terms of both traffic and conversions. With technical AI SEO, we ensure that your website is fully optimised for both Google algorithms and the data structures that AI models draw on. We build a solid technical foundation that keeps your visibility competitive in the long term.
AOE optimisation for ‘Answer Engines’ and brand mentions
AI is changing the way we search – from classic search engines to “Answer Engines”, where users get direct answers instead of just a list of links. With AOE (Answer Engine Optimisation), Versano ensures that your brand is mentioned and placed in these AI-generated answers – so that your company is not only found on Google, but also becomes visible in the answers that customers receive from LLMs and AI models.
Google AI Overviews optimisation for maximum visibility
Google AI Overviews highlight only a few of the most relevant brands in search results. This means that your content must be structured and authoritative in order to be selected. At Versano, we optimise your website to match Google's requirements so that your business gets a spot in the AI-generated overviews. The result is more brand mentions and a stronger position where customers first orient themselves and make choices.
GEO optimisation that secures space in AI responses
Generative AI search engines are changing the way customers find information – they provide direct answers instead of long lists. If your brand isn't mentioned, you lose visibility and potential leads. With GEO (Generative Engine Optimisation), Versano optimises your content so that it is selected as a source in AI-generated answers. This ensures that your brand stands strong in the search landscape of the future.
360° AI SEO
How we work strategically with generative AI and SEO to help you grow.
Our approach
At Versano, we see AI SEO as a tailor-made journey, not a standard package. We work in a data-driven and transparent way to ensure that your visibility grows both in Google and in AI-driven search engines. Our method makes SEO a real growth engine that works closely with your other marketing efforts and creates lasting results.
1. AI SEO audit & technical analysis
Before we can move you forward, we need to know your starting position. We conduct a thorough review of your current SEO and AI visibility.
- Technical health: speed, mobile-friendliness, and whether the page can be crawled correctly
- The quality and structure of your current content
- Links and mentions that point to your brand
- Your visibility in Google, AI Overviews, and other answer engines
This insight gives us a clear picture of where the potential is greatest and where we need to start in order to generate quick wins.
2. Strategy and plan with a focus on AI SEO
A strategy must be measurable in terms of business – not just traffic. We develop a plan that combines classic SEO with AI SEO, AOE and GEO.
- Clear goals and KPIs – focus on leads and conversions
- Keywords and questions used by both Google and AI models
- Prioritised roadmap with the most important measures first
This will give you a strategy that is realistic, transparent and designed to generate real growth.
3. Technical optimisation as a foundation
A website must be easy to understand – both for users and search engines. We ensure that your site is technically sound.
- Speed, mobile-friendliness and user-friendly structure
- Clear structure of pages and topics so that AI and Google can understand contexts
- Correct setup of data so that your content can be highlighted
Once the foundation is in place, both people and machines can find, understand, and use your content.
4. Content creation that converts – and is cited by AI
Content should not only attract visitors – it should generate customers and brand mentions.
- Production and optimisation of content that matches customer queries
- Formats suitable for use in AI responses and Google AI Overviews
- Focus on the entire customer journey: from the first click to conversion
Your content becomes an engine that drives leads, builds authority, and ensures visibility in both Google and AI.
5. Building authority and visibility in AI responses
Brands with authority are selected first – both by Google and AI. We work to strengthen your digital footprint so that your brand gets a place in the new answer engines.
- More relevant brand mentions and links that increase your authority
- Optimisation for Answer Engines (AOE), so your brand is mentioned in AI-generated answers
- Generative Engine Optimisation (GEO), so your content is selected in AI summaries and Google AI Overviews
This gives your brand a stronger position in the search landscape of the future, where customers are looking for direct answers – not just links.
6. Continuous monitoring and optimisation
SEO and AI SEO is a journey, not a one-off initiative. We monitor, test and adjust on an ongoing basis.
- Measuring traffic, leads, conversions and visibility in Google + AI
- Clear reports, so you always know what we are doing and what you get out of it
- Ongoing adaptation, so you are always ahead of developments in SEO
With this approach, we ensure that your efforts continue to create value – even when the search landscape changes.
4 reasons to choose Versano as your AI SEO partner
01.
Strategic SEO with AI at its core
At Versano, we see SEO as more than just keywords and rankings. We integrate AI-driven SEO, AOE and GEO into our approach so that your brand is visible in Google, AI Overviews and answer engines. This means that you will be well-positioned in the search landscape of the future – not just in the present.
02.
Focus on your entire customer journey
We work with SEO as part of your overall marketing strategy. It's not just about traffic, but about generating leads, pipeline and growth throughout the funnel – from initial search to conversion.
03.
Transparency and 100% measurable results
We don't believe in fluffy reports. At Versano, you get clear KPIs, transparent processes and data that shows how SEO contributes to your business. You can always keep track of what we're doing – and the value it creates.
04.
Close cooperation and tailor-made solutions
No two businesses are alike, which is why we don't work with standard packages. We work closely with you to understand your business and tailor the SEO strategy to fit your goals perfectly.
Ready for an introductory chat?
Ready for an introductory chat?
Book a no-obligation 15-minute conversation - and let's find out if we're a good match. No slides. Just concrete sparring.
At the meeting we will
- Present our approach
- Learn more about your needs
- Turn solution suggestions around
Frequently asked questions
Here you can find frequently asked questions and answers about AI and SEO. Didn't find the answer you were looking for? Contact us here.
What is AI SEO?
AI SEO is about optimising your website so that it is not only found in Google, but also in AI-driven search engines and Large Language Models (LLMs). Where classic SEO focuses on keywords and links, AI SEO ensures that your brand is also mentioned in generative responses, AI Overviews and Answer Engines.
How does AI-driven SEO work?
AI-powered SEO uses artificial intelligence to analyse data, identify patterns and optimise content more accurately and effectively than traditional methods. At Versano, this means we combine AI tools with human expertise to create content that both ranks highly in Google and is used in AI-generated responses.
What is Google AI Overviews SEO?
Google AI Overviews is Google's new feature that provides users with an AI-generated overview directly in the search results. Google AI Overviews SEO is therefore about optimising content so that it is more likely to be selected and displayed in these AI overviews – where customers often find their answers first.
What is AEO (Answer Engine Optimisation) in SEO?
AEO stands for Answer Engine Optimisation. It involves optimising your content so that it is used in AI and answer engines such as ChatGPT, Bing Copilot and Google SGE. Instead of just ranking on a keyword, AEO ensures that your brand is mentioned directly in AI-generated answers.
What is GEO (Generative Engine Optimisation) in SEO?
GEO stands for Generative Engine Optimisation. It involves optimising content for generative search engines and AI models, which do not display traditional search results but generate responses directly to the user. With GEO, we help your business become one of the sources that AI chooses to cite.
What is the difference between SEO, AEO and GEO?
- SEO: Search engine optimisation that ensures visibility in Google.
- AEO: Answer Engine Optimisation, which is about being mentioned in AI-generated answers.
- GEO: Generative Engine Optimisation, which ensures visibility in AI Overviews and generative search engines.
Together, they create a holistic strategy that makes you visible across the entire search landscape – both now and in the future.
What is LLM SEO or LLMO (Large Language Model Optimisation)?
LLM SEO or LLMO is about optimising your content for Large Language Models such as ChatGPT, Gemini and Claude. This is not just about keywords, but about creating structured, credible and quotable content that AI models can use when generating responses.
How does AI SEO content help my business?
With AI SEO content, we can produce and optimise content faster and in a more targeted manner. We ensure that AI-generated content is always reviewed and adapted by experts so that it creates visibility in Google, can be used in AI responses, and at the same time converts into leads and customers.
Is AI SEO relevant for B2B companies?
Yes – perhaps more than ever. B2B purchasing journeys are often long and complex, and customers seek information through many different channels. With AI SEO, we ensure that your brand is visible in all the moments when decision-makers are seeking knowledge – both in Google, AI Overviews and answer engines.
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