Ours procedure

When working with Google Ads, we always test all features and settings across industries to ensure that our customers get the maximum benefit from their ads.

That's why we use a manual approach. Our own control and expertise carry more weight than Google's recommendations and automated settings.

The reason for this is simple: we are repeatedly confirmed in our belief that our own manual checks yield better results for our customers.

With a manual approach, we can dive into the data, adjust relevant multipliers, set up customised reports, and focus on what really matters in the end: conversions.

For us, data is one of the most important parameters when working with Google Ads – or to put it another way: Data determines strategy.

We constantly test different parameters to gain insight into what actually works, and therefore avoid relying solely on gut feelings when making decisions.

When analysing data, we always start with the parameters that are most important for the specific case we are working on.

If we see that data shows that something is working well or poorly, that is always the basis for the decisions we make.

One of the cornerstones of our work with Google Ads is the use of remarketing. Remarketing is important because it allows us to target users who have visited the website before. When we work with remarketing, we always make sure to link the data sent to Google Ads with the website's cookie banner. This complies with GDPR and Google Consent Mode.

This is particularly important to us, as it gives us access to more user data via our tracking system. This allows us to receive user data such as mobile numbers, names and email addresses of users who give us permission to use this data for marketing purposes.

This allows us to use data for remarketing to specific users and build our Google Ads setup based on how long users are in their consideration phase. This allows us to bid less for users in, for example, the research and decision-ready phases.

At Versno, we place great importance on manual control of Google Ads. This is also why we always adjust ads according to relevant multipliers such as text, age, gender, device, descriptions, etc.

Multipliers are actually a central part of how we do Google Ads – and perhaps also an area where we differ from many other agencies.

When we adjust ads according to multipliers, we look at the data we have. We then change the bidding according to relevant multipliers so that we target the users who, according to the data, are most likely to convert.

We always share this knowledge with our partners during our regular reporting meetings so that they too can get to know their target group better.

When working with Google Ads, we always make sure to test all features and settings across industries to ensure that our customers get the most out of their ads.

That is why we take a manual approach to Google Ads, where our own manual control carries more weight than Google's recommendations and automated setup.

The reason for this is very simple: we are repeatedly confirmed in our belief that our own manual checks produce better results for our customers.

With a manual approach, we can look into the data and control relevant multipliers ourselves, set up reports and focus on what really matters in the end: conversions.