Goal setting
E-commerce
Case
B2C
E-commerce
Godske Group achieved 6X growth in Robell's German revenue in 2023 compared to 2022
Since 2021, Godske Group and Versano have been collaborating on advertising the ROBELL clothing brand in the Danish and German markets.
Our team
Case start
2021
Channels
Goal setting
E-commerce
Our team
Case start
2021
Channels
185
%
Growth of ROAS
8
X
Order growth in 2023 vs. 2023
6
X
Revenue growth in 2023 vs 2022
”"For us it is important that we both focus on conversion growth. When I talk about the targets and sales, Versano really has the tools and ideas on how to support it and execute it, so that we actually facilitate it in our accounts."
Karolis Bingelis | Head of E-commerceGodske Group
The challenge
Growth in sales and awareness in Germany and launch of brand in Denmark
In autumn 2021, Godske Group contacted us with a desire to strengthen their online presence through Google Ads in both the Danish and German markets for the clothing brand Robell. They wanted to develop a Google Ads strategy that focused more on conversions and sales and could generate noticeable results.
They had previously, without success, hired an agency to handle the task, but it did not produce the desired results. Therefore, part of the task was also to ensure transparency throughout the process and restore trust in an external partner.
Stategies
Data-driven growth with a focus on audience and scaling
Together with Robell, we reviewed the existing setup to identify the biggest optimisation opportunities.
The strategy was to combine Google's own systems with our own AI tools to work more data-driven and scale performance across markets. At the same time, we had a strong focus on identifying and prioritising the audiences that created the most value to ensure more effective advertising.
The solution
Concrete actions that achieved the goal
We set up new campaigns in Google Ads with a focus on conversions and sales, increasing the visibility of Robell's products in both the Danish and German markets. This included Google Shopping campaigns as well as search campaigns focusing on pull marketing, so Robell was present in relevant searches.
AI-driven optimisation of product data
We worked intensively with Google Shopping as the primary channel and developed a proprietary AI system that automatically optimises all product texts across the range. This ensured better relevance, higher visibility and stronger performance.
Sharp focus on high-value target groups
We continuously adjusted the setup towards the target groups that created the best performance. The analysis showed that women over 45 were more than 3x more likely to buy compared to women under 35, which became a key priority in the campaign structure.
Data-driven optimisation of campaigns
Through our own reporting system, we worked continuously to adjust multipliers and performance across segments. This made it possible to weed out low-performing segments and focus the budget where the probability of sales was highest.
The result
A lot can happen in one year
We don't report on bland metrics like impressions and clicks. We aim to create tangible and measurable results that drive growth. See the data:
837
+
More orders in 2023 compared to 2022.
185
%
Growth in ROAS compared to the previous year.
45
%
Increase in CTR compared to the previous period.
665
%
Growth in turnover after one full year with us at the helm.
243
%
Growth in conversion rate compared to before.
130
%
Increase in the number of clicks. Greater exposure and branding are made possible on the basis of improved conversion rates.
Meet the team behind the case
Alexander Christrup
Senior SEO Specialist
alexander@versano.dk
Ulrik Nørgaard
Senior Copywriter
ulrik@versano.dk
William Weber
Social Media Specialist
ww@versano.dk
Book a 15 min. non-binding meeting 
Give us a call