Godske Group
6X growth in Robell's German revenue in 2023 compared to 2022
Since 2021, Godske Group and Versano have been collaborating on advertising the ROBELL clothing brand in the Danish and German markets.
“For us, it is important that we both focus on conversion growth. When I talk about targets and sales, Versano really has the tools and ideas on how to support and execute this, so that we can actually facilitate it in our accounts.”.
Karolis Bingelis | Head of E-commerce, Godske Group
Growth in sales and awareness in Germany and launch of brand in Denmark
In autumn 2021, Godske Group contacted us with a desire to strengthen their online presence through Google Ads in both the Danish and German markets for the clothing brand Robell. They wanted to develop a Google Ads strategy that focused more on conversions and sales and could generate noticeable results.
They had previously, without success, hired an agency to handle the task, but it did not produce the desired results. Therefore, part of the task was also to ensure transparency throughout the process and restore trust in an external partner.
Mix between Google's systems and our own AI system
In collaboration with Robell, the existing setup was reviewed to identify opportunities for optimisation.
We set up new campaigns in Google Ads that were targeted at conversions and sales to increase the visibility of Robell's products in both the Danish and German markets.
Google Shopping campaigns were created as part of the solution, and search campaigns were developed with a focus on pull marketing, ensuring that Robell was visible in relevant searches.
We continuously monitored the results and adjusted the strategy based on data to ensure continuous optimisation and the best possible results.
A lot can happen in one year
After our first full year in charge of pull advertising, the results are clear.
Statistics directly from Google Ads
1 January – 31 December 2023 vs 1 January – 31 December 2022.
837
More orders in 2023 compared to 2022.
185
Growth in ROAS compared to the previous year.
45
Increase in CTR compared to the previous period.
665
Growth in turnover after one full year with us at the helm.
243
Growth in conversion rate compared to before.
130
Increase in the number of clicks. Greater exposure and branding are made possible on the basis of improved conversion rates.
1. Manual setup assisted by proprietary AI system
We have continuously optimised Google Shopping as our primary task. Here, we have developed our own AI system that automatically optimises all product texts for all products.
2. Focus on the target group
To this end, we have continuously adjusted the setup towards the target groups that performed best. We found that women over 45 are more than three times more likely to buy than women under 35.
3. Data-driven insights
For Robell, we have continuously optimised all campaign multipliers based on our proprietary reporting system. This has enabled us to identify segments where advertisements have not performed well, allowing us to filter them out and focus on the segments where we have the highest probability of sales.
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