B2C
Property rental
Goldschmidt Ejendomme rented out +200 apartments in less than 4 months
With a balanced marketing effort via push and pull channels, we helped rent out more than 200 new apartments in the Frederiksbro residential area, which is owned by M. Goldschmidt Ejendomme A/S.
Goal setting
B2C Leads
Our team
Case start
Nov 2022
Channels
Goal setting
B2C Leads
Our team
Case start
Nov 2022
Channels
34
%
Growth of conv. rate vs previous period
93
%
increase of organic traffic
11
%
CTR during the advertising period
”"Our situation is perhaps a bit special as we don't run marketing continuously. Versano's flexibility has allowed us to find a solution that fits our needs perfectly."
Cecilie Lemmeke Madsen, Head of Communications and MarketingM. Goldschmidt Real Estate
The challenge
Rental of flats on Frederiksbro in several stages
M. Goldschmidt Ejendomme A/S and Versano have been working together since 2022. M. Goldschmidt Ejendomme A/S has over 40 years of experience in the property industry and operates and develops properties in and around Copenhagen and on the island of Zealand.
M. Goldschmidt Ejendomme A/S approached us because they wanted to find a partner who could take care of the execution and strategy behind their SEO strategy, Google Ads setup and assist on other projects such as tracking across their sites.
At the same time, M. Goldschmidt Ejendomme A/S wanted to find a flexible partner who could help create a marketing setup tailored to the company's wishes, needs and business.
Stategies
Flexible setup with a focus on performance
We started by reviewing M. Goldschmidt Ejendomme A/S' existing digital initiatives to identify optimisation opportunities. Together, we reviewed the optimisation opportunities and agreed on which strategies and efforts they could handle themselves and which we should assist with.
The solution
Concrete actions we took to fulfil the goal
For push and pull initiatives, we selected relevant target groups and constructed a funnel setup whereby the target group was exposed to advertisements throughout the customer journey via both Google Ads and Facebook.
Local SEO strategy
To assist the segmented and targeted efforts on META and Google Ads, we utilised SEO to target broad searches and thus achieve a higher volume of traffic. In addition, we optimised Google My Business so that the SEO efforts would better embrace local searches.
Through our cross-channel efforts, we achieved breadth in our marketing mix, which assisted the more targeted initiatives, enabling us to cover the entire potential customer pool.
Assisting internal initiatives
As M. Goldschmidt Ejendomme A/S had internal resources to handle META advertising, we focused on a segmented pull setup on Google Ads that harmonised with existing initiatives. We optimised the account with unique texts and content for the given target groups.
Push and pull strategy towards core audiences
After thorough analysis, we chose a two-pronged strategy. META and Google Ads were used for segmented and targeted advertising, while SEO was used to broaden traffic and attract local searches.
The result
We measure the KPIs that matter to our customers
We don't report on bland metrics like impressions and clicks. We aim to create tangible and measurable results that drive growth. See the data:
200
+
Push and push initiatives that assisted in the letting of all properties within 4-5 months.
93
%
Growth in organic traffic compared to before.
34
%
Growth in interest rates compared with the previous period.
11.5
%
CTR on new titles and descriptions.
11500
Relevant visitors to the website.
65
%
The proportion of visitors from marketing initiatives used.
Meet the team behind the case
Alexander Christrup
Senior SEO Specialist
alexander@versano.dk
Ulrik Nørgaard
Copywriter
ulrik@versano.dk
Thomas André Jensen
Founder
thomas@versano.dk
+4520920577
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