We worked on two fronts: first the low-hanging fruit, then the long-term build-up. In the short term, we optimised the existing - ongoing keyword analysis, copywriting and internal links with relevant anchor texts. We restructured the site architecture, updated URLs with redirects, reviewed meta titles and H1s across the site and wrote new FAQ texts for both city and treatment pages.

In the long run, we built new content from scratch: location-specific pages, blog articles targeting long-tail keywords and questions, and landing pages based on keyword analyses.

After thorough analysis, we chose a focused strategy across the relevant channels. META and Google Ads were used for the segmented and targeted advertising, which hit the target audience where they were and became a real growth engine for Tand Danmark.