Goal setting
B2C Leads
Case
B2C
Property rental
Barfoed Group: +208% growth in top rankings and massive growth in Q1
Barfoed Group is one of the country's largest players in the property market. Through targeted SEO efforts, we transformed their organic foundation, resulting in an explosive start to 2026 with a significant increase in overall traffic.
Our team
Case start
Nov 2025
Channels
Goal setting
B2C Leads
Our team
Case start
Nov 2025
Channels
49
%
Growth of organic traffic
208
%
Growth of top 3 keywords on Google
124
%
Growth of top 10 keywords on Google Search
”Versano has delivered exactly the growth in our organic visibility we were looking for. Their focus on key locations has made us much stronger in a highly competitive market.
Karina Larsen- Operations and Rental Director, Barfoed Group
The challenge
From page 2 to the decisive top 3
Although Barfoed Group has an extensive property portfolio, they lacked the necessary authority on Google to outrank portals and big players. The challenge was to move their rankings from the "soft" page 2 results to the absolute top three spots, where the most buy- and rent-ready users are located.
Strategies
Focus on the absolute top and Q1 execution
We chose a tough prioritisation: we didn't just want more keywords on page 1 - we wanted to own the top three spots. The strategy was to optimise their technical foundation and content with a laser focus on the keywords that drive direct rentals and brand authority, with an intensification towards the peak season in early 2026.
The solution
Aggressive SEO execution
We chose a tough prioritisation: we didn't just want more keywords on page 1 - we wanted to own the top three spots. The strategy was to optimise their technical foundation and content with a laser focus on the keywords that drive direct rentals and brand authority, with an intensification towards the peak season in early 2026.
1. conquering the Top 3
An aggressive on-page effort SEO and content optimisation to lift existing rankings into the crucial top 3 results.
2. Doubling the Top 10 reach
Systematic optimisation of titles, descriptions and technical structure to ensure that Barfoed Group became relevant on over twice as many keywords as before.
3. Optimised for conversion
A technical review that ensured that the increased traffic in early 2026 was converted into actual enquiries and views.
The result
We measure the KPIs that make a real difference
We measure what creates real value. For Barfoed Group, the past 14 months have seen a significant breakthrough.
208
%
Growth in Top 3 keywords (Went from 25 to 77 keywords).
49
%
Increase in organic traffic in Q1 2026 compared to the previous year.
124
Overall increase in keywords in the Top 10 (From 155 to 347 keywords).
347
Relevant keywords that now place Barfoed Group on page 1.
Meet the team behind the case
Alexander Christrup
Senior SEO Specialist
alexander@versano.dk
Ulrik Nørgaard
Copywriter
ulrik@versano.dk
Thomas André Jensen
Founder
thomas@versano.dk
+4520920577
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