How do you succeed with digital marketing?
You are probably already doing many good things in your efforts to achieve the best results with your digital marketing strategy. But perhaps there are some areas where you are overlooking the potential. And perhaps you are also falling into some classic pitfalls?
Digital marketing can be a difficult concept. That's why we've put together 5 dos and 3 don'ts for those of you who work with digital marketing.
5 Do's in digital marketing
1. Familiarise yourself with who your target audience is.
Your target audience is the foundation of your digital marketing strategy. That's why researching your target audience is never a waste of time.
It is essential to have in-depth knowledge of your target group's interests, needs and behaviour when launching marketing initiatives. Your digital marketing strategy should be based on your target audience – and before you can do that, you need to know who your target audience is. You can use this insight to tailor your messages and campaigns so that they resonate with your target audience.
2. Spend time creating content that engages.
Many digital platforms are content-driven, which means you need to invest energy and resources in creating content that engages your target audience., so that they actually want to perform the action you desire.
If you deprioritise content, you risk wasting the potential offered by digital marketing platforms.
3. Use data to make decisions.
Data is your best friend when working with digital marketing. Data is useful when you need to make both big and small decisions related to your digital marketing strategy.
For example, you can use data to identify your target audience, which content performs best, and where users drop out of the customer journey. Use data to continuously adapt your strategy and ensure that you get the most out of it.
4. Exploit synergies between digital platforms.
Which digital marketing platform is best? Is it Google Ads, Facebook, Mailchimp, or a completely different platform?
These are good and relevant questions – but it is just as important to consider, what the different platforms can, and how they can be used together to achieve results.
In practical terms, by being present on multiple platforms, you can strategically exploit the potential of the various platforms and thus get the most out of your marketing spend. Therefore, create a digital marketing strategy that strategically exploits the various opportunities offered by digital platforms.
5. Optimise your website for mobile devices.
In some ways, this is a fairly simple point, but it cannot be emphasised enough. Optimise your website to mobile. It is important for the overall user experience that your website also works well on mobile devices.
Although it takes time to optimise your website for mobile devices, it is time well spent. More and more people are using their mobile phones to access websites and surf the internet. It is a shame to lose potential customers because the website they visit from an advertisement is not optimised for mobile devices.
3 Don'ts in digital marketing
1. Ignoring feedback from your target audience.
Feedback is invaluable when you want to optimise your digital marketing strategy and get a feel for how the marketing initiatives you launch are received by your target audience.
Therefore, pay attention to the feedback you receive from your target audience and actively use it to improve your marketing initiatives and content.
2. Appearing as something your brand is not.
It is important that your brand appears credible. When creating content for various digital marketing platforms, you must therefore be extremely careful to angle topics so that they align with your company's brand.
When you produce content, it's not just about grabbing attention. The content you create must also reflect your company's values, mission and goals in an authentic way.
3. Has an inside-out perspective.
Be careful not to take an “inside-out” perspective when creating content and strategically selecting messages and USPs to convince your target audience.
Your digital marketing strategy should, of course, be based on what you as a company want to achieve and who you are, but be open and seek out other perspectives that resonate with your target audience so that you can show that you understand what they want from you.
Book a 15 min. non-binding meeting 
Give us a call